What is Health Communication
Theories
Behavioral Change
Theories Part 2
Extra!
100

The CDC defines ____ as the study and use of communication strategies to inform and influence individual and communication decisions that enhance health.  

What is health communication?

100

______ explains behavior as the result of three reciprocal factors: behavior, personal factors, and outside events.

What is the Social cognitive theory

100

_______ is where individuals have no intention of adopting a recommended health behavior but are learning about it.

What is precontemplation?

100

This theory seeks to explain behavior within the context of communication and decision-making settings and may provide useful constructs for the development of intercultural communication interventions and message design strategies.

What is intergroup theory?

100

Behavioral change is also known as....

The trans-theoretical model

200

The key objectives of health communication are to ____,_____, and _____ individuals and communities with an aim to improve health outcomes by sharing health related information.

What is engage, empower, and influence?

200

This theory suggests that behavior performance is primarily determined by the strength of the person’s intention to perform a specific behavior

What is the theory of reasoned action?

200

_______ is where people decide to adopt the recommended health behavior.

What is decision?

200

This theory assumes that at least one person in an intercultural or group encounter is a stranger.

What is AUM theory? Or what is anxiety uncertainty management theory?

200

The theory of reasoned action identifies two major factors that contribute to behavior, known as _____ and _____.

What are attitude and subjective norms?

300

People centered, evidence based, and process oriented are all _____ _____ of health communication.

What are defining features?

300

The social cognitive theory is also known as ______

What is the social learning theory?

300

______ is where individuals are considering adopting the recommended behavior.

What is contemplation?

300

______ theory also explores the roles of motivation, knowledge, skills, and cultural differences in effective communication as well as people’s ability to manage anxiety and uncertainty.

What is AUM?

300

There are _____ stages in the behavioral change model.

What is five?

400

Health communication is made up of both _____ and _____ sciences.

What are behavioral and social?

400

This theory groups held beliefs on how people should behave in a social situation or group setting.

What is the social norms theory?

400

________ is where people continue to perform the recommended health behavior for a long period of time (at least over six months) and, ideally, incorporate it in their routine and lifestyle.

What is maintenance?

400

One of _______ theory's key premise is its emphasis on the outside environment, which becomes a source of observational learning.

What is the social cognitive theory?

400

The ______model was started in 1977 by Becker, Haefner, and Maiman.  This model was intended to explain why people did not participate in programs that could help diagnose or prevent diseases. 

What is the health belief model?

500

_______ is the exchange of information between individuals by means of speaking, writing, or using a common system of signs and behaviors.

What is communication?

500

This theory emphasizes the importance of “information sharing, mutual understanding, and mutual agreement” on any collective group action that would bring social change.

What is the convergence theory?

500

_______ is where people try to adopt the recommended behavior for a short period of time.

What is action?

500

Outside factors for the social cognitive theory include:

What are attention, retention, reproduction and motivation?

500

In 2001, Pechman referred to the Health belief model as a _______ model because the goal is to teach new information about health risks and the behaviors that minimize those risks.

What is the risk learning model?

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