Direct Marketing
What is SMS Marketing? Give an example
A brand sending you a birthday discount code via text message is an example of this type of marketing channel.
What is Skip Ad?
On YouTube, this button on an ad, which lets you skip after a few seconds, is a constant worry for advertisers.
What is promotion?
The four Ps of marketing—Product, Price, Place, and this action that gets the word out.
What is viral?
When a post is shared thousands of times, we say it has gone ____.
What does SEO stand for?
Search Engine Optimization
What is a response (or conversion)?
It is a direct mail to get the immediate action from the consumer.
Who is an influencer?
Someone who can affect what people buy or think because of their online presence.
What are cookies?
The tiny files left on your computer by a website to track your viewing habits, which privacy laws are now limiting
What is TikTok?
The app known for short, creative videos used by many brands.
What does BOGO stand for?
Buy one, get one
What is a customer?
The goal of direct marketing is to convert someone from a prospect into this type of paying person.
The number of people who follow an influencer online.
What is a Call To Action (CTA)?
A short sentence that encourages people to act — like “Shop Now” or “Join Us.”
What is your chance of going viral or views?
The time of day you post can affect this
What does FOMO stand for?
Name one form of direct marketing.
email marketing, SMS, flyers, direct mail, or social media DMs.
What is engagement?
It describes how many people actually like, comment, or share a post.
Name one example of a digital marketing channel.
social media, email, websites, or online ads
What is meme marketing?
When brands use funny or trendy posts to attract attention, it’s called this style of marketing.
What does YOLO stand for?
What is personalized marketing?
When a company sends you a personalized email or text
What do we call an influencer who has fewer than 10,000?
A “nano influencer”
What is a hashtag?
Brands use this symbol (#) to connect their posts to trends.
Who are virtual influencers?
AI-generated influencers who aren’t real people are called this.
What is a click (or Cost Per Click)?
When the advertiser pays for every time a user clicks their ad.