Heartland Dental
Who is Heartland Dental?
Dental Support Organization
How many FMS tickets has the SEM team fielded since launching the JIRA system in August?
700+!!
Which one of our HD clients owns a restaurant?
Lisa Ocasio
Besides Illinois and Michigan, what other states do we have team members in?
AZ, CO, OH, AR
Who is considered a provider?
Dentist or dental hygienist who can "bill to" services via insurance
When was HD established?
1995
Name the 3 divisions that have SEM and Social Media support
Base, DeNovos, Affiliate
Which one of our HD clients loves to ski?
Adam Abernathy
How many people are on our HD team?
32
What is the email marketing automation system that Heartland Dental uses?
HubSpot
How many dental offices does HD support?
1,650
How many HD 2023 SOWs do we have signed?
4
Which one of our clients just had a baby?
Who was the winner at Punch Bowl Bowling?
Chris Ienna
What year did the FDA grant approval for Invisalign to Align Technology?
1998
How many states have HD Supported Offices?
38
Profitable Patient Acquisition – What does this mean?
Patient−A person that receives care at a practice. A New Patient is someone that comes to the dental practice for the first time.
Acquisition−Finding non-patients or prospects and turning them into New Patients, and hopefully eventually Returning Patients.
Profitable−HD wants to spend less money to acquire patients than they produce in their lifetime at the practice.
How many years have Mike E, Adam W and Stacy DeWalt known each other?
13 Years
Who’s F92 team member goes by the nickname peanut?
Kirsten Barton
Name 3 of 5 KPIs that the TA team considers to be success metrics:
Who is the Founder and Executive Chairman at Heartland Dental?
Dr. Rick Workman
Who did F92 & DP+ beat out in the pitch to win HD?
Wunderman & MRM
Who are the 3 best friends that anyone has ever had on the client side?
Stacy, Jamie, and Lisa
Between F92 and DP+, who has been at the agency the longest?
Randy Bishop
Name 3 Multiplier Marketing Partners
Heartland Dental Supported Doctors, Invisalign, Esteem Dental Implants, Heartland University, Diamond Trusted Supplies, Diamond Trusted Lab