Lines and Shapes
A _______ is a three-dimensional shape, which is created by joining lines together.
What is a form?
You can find this type of lighting in stores such as Wal-Mart, which makes sense for this space, as it is more task-based (just don't ask consumers if they like this type of light!).
What is fluorescent?
Red, blue, and yellow are considered primary hues, while orange, violet, and green are this type of hue.
What is secondary?
This design element can have strong symbolism associated with it, such as velvet being considered a fabric of wealth and luxury for centuries, as humans are very tactile individuals.
What is texture?
While candles are pretty for adding an aesthetic vibe, they are not great for lighting a room, as they only provide this type of light.
What is combustion/flame?
While geometric shapes have names, organic shapes are termed this.
What is a blob?
Puppies can be so soft and fluffy, which we know because we can feel their fur when we pet them, also known as this.
What is actual texture?
To create a cool-toned color, you would add this hue, whereas you add yellow to create a warm-toned color.
What is blue?
This design element is often considered the most important for brands, as many use this element to build awareness and meaning, which is why you shouldn't mess with companies like Tiffany and John Deere!
What is color?
If you are a person that likes to feel a fabric before purchasing an item, that is because you like this formal quality of fabric (which may involve using a hand to touch).
What is fabric hand?
These are the directions that a line can travel.
What is horizontal, vertical, and diagonal?
This type of light would likely be the worse choice for a store, as it is not consistent and varies greatly day-by-day, however, it does show colors truest to form.
What is daylight?
Violet would be considered much more _______ than lime green, due to this formal quality of color.
What is intense/bright/saturated?
For some humans, colors can have a huge impact on their vision even after being removed from their sight, such as this effect, where the eyes may still see colors or patterns even after they disappear (such as Batman).
What are afterimages?
The most important formal quality of a line is this, as it provides a physical boundary, in addition to measures of perception.
What is length?
Since shapes are created by joining lines together, they share all the formal qualities with lines. In addition, they also have the formal qualities of size, type, and _______.
What is placement?
These bulbs produce intense white light with good color rendering capabilities - they are just really expensive.
What is LED? (will also accept Ceramic Metal Halide or Halogen Lamps)
If you wanted to create a mid-tone rosy color from the hue red, what color would you need to mix with it, according to the value scale.
What is grey?
Lines, shapes, and forms can sometime be considered the most important design elements as they create boundaries, both actual and implied, which are defined by these two types of lines.
What are outer and inner?
Yellow-green and yellow-orange are both this type of hue, as they are created from primary and secondary hues.
What is tertiary hue?
A line does this when it changes directions multiple times along its path, creating a design that is often viewed as more expressive.
What is meandering?
A building made of brick is naturally going to appear more textured than a building made of concrete, due to this formal quality of texture.
What is material dependence?
Green-yellow is a _______.
What is a color?
Light can have such a profound impact on humans that it actually can cause health concerns, such as ____________, which affects nearly 10% of the world's population.
What is seasonal affective disorder (SAD)?
When designing you have to be careful of this type of optical color effect, especially if brands are paying to use trademarked colors.
What is optical color mixing?