Fashion Icons
Trend Traits
Controversy
100

This British model became the face of heroin chic in the 1990s.

Who is Kate Moss?

100

This subculture helped inspire the moodiness and darkness of the Heroin Chic aesthetic.

What is grunge?

100

This U.S. President condemned Heroin Chic in a public statement, saying it glamorized addiction.

Who is Bill Clinton?


200

This designer brand worked with Kate Moss on campaigns that became infamous for defining Heroin Chic.

What is Calvin Klein?

200

The Heroin Chic look favored this kind of fashion over polished or high-glam styles.

What is grunge or minimalist?

200

This movement in the 2000s emerged in response, promoting healthier and more inclusive body images.

What is the body positivity movement?

300

This young photographer, whose tragic death raised questions about the fashion industry, was linked to the Heroin Chic scene.

Who is Davide Sorrenti?

300

This drug-related physical trait was sometimes mimicked with makeup under the eyes.

What are dark circles?

300

Some blamed the rise of Heroin Chic for increasing public exposure to this unhealthy lifestyle among teens.

What is drug use or disordered eating?

400

She broke away from the Heroin Chic style and became the face of the "healthy model" look in the 2000s.

Who is Gisele Bündchen?

400

White complexion considered desirable 

What is Pale Skin? 

400

Critics accused the trend of romanticizing this illegal and dangerous drug.

What is heroin?

M
e
n
u