Hershey Jeopardy

2026 C-Store Playbook

100

Hershey is leaning into six programs in 2026 called what?

Tentpoles

March Madness, Red White & Blue, S'mores, Sweets, Pokemon, Hershey Movie

200

Ignite IC through what?

ACV (Accelerating Convenience Volume)

300

The 2026 C-Store playbook is rooted in this framework

Distribution (Core & Innovation)

Shelving

Merchandising

Pricing (Base & Promo)

2026 C-Store KPI's

100

AMP 2027 Selling Goal

100% to goal

200

AMP 2026 Prepack Compliance

90%

300

Distribution KPI's

CMG Top 75 +2 items or 75% ACV

Salty Top 30 +0.4 items

THRIVE

100

First step when opening up THRIVE 

FSOD (first sync of day)

200

Customer priority location in THRIVE

Sales Materials tile

300

Where you submit a request for a distributor change

Retail Insights Tile

Store: Distributor Update

Customer Priorities

100

#1 Independent Priority

DISTRIBUTION/Take 5

200

King and Standard Promos in UDF

King 2/$6

Standard 2/$4

300

7E/SPWY's number one priority

Ramp/Display Execution & P1 Selling Point