Community Relations
The type of community developing by Klay Thompson's efforts to aid his father's native Bahamas.
What is geographic?
It intensifies the lifecycle of a crisis.
What is social media?
The currency of PR.
What is information?
Sport organizations use this PR tactic to best control information after sporting events.
What are press conferences?
The direct contact activity that was exemplified when I saw two Stockton Heat players at the Lodi Light Parade last night.
What is a personal appearance?
The type of direct contact activities that the Golden State Warriors must carry out.
What are reactive?
The most difficult phase of a crisis management plan.
What is executing the plan?
The most important public.
What is the immediate public?
Media relations attempts to improve these two aspects of coverage.
What are depth and accuracy?
This sport organization is dealing with a crisis because of comments by its color commentator.
Who are the San Francisco 49ers?
When Nike assists the Susan G. Komen foundation with its marathon to raise money to fight breast cancer, it serves in this capacity.
What is a strategic partner?
Crises occur when these are threatened.
What are financial stability and organizational credibility?
Gonzaga's basketball team achieves this phase of developing PR.
What is build awareness?
Refers to what people are discussing relative to your sport organization.
What is the agenda?
This University is in a crisis because one of its basketball players has been accused of burglary, harassment and assault.
What is Georgetown?
The benefit of public relations that happened when I got the Iowa quarterback's autograph when I was 12.
What is long-term goodwill?
Every college athletic department should have a crisis management plan for sexual assault due to these two factors.
What are likelihood and impact?
This tool of PR provides the best chance to reach the public at-large.
What is the organization's website?
This process of media relations can become political.
What is credentialing for access to events?
This fitness company is dealing with a PR crisis because of its Christmas ad.
What is Peleton?
The charitable program that occurs when the Oakland A's give half of every ticket sold to the Richmond Little League.
What is a game outreach activity?
This is exerted when a spokesperson is the only person from an organization who addresses the crisis, sticks to talking points, and refuses to speculate despite questions from the media.
What is message discipline?
Public speaking, appearances, volunteering, and open houses achieve this phase of developing PR.
What is garnering support?
This occurs when you go to ESPN.com to look read one article then read four and view three videos.
What is stickiness?
According to the NSCA, this university has the top website in Division I (and just dropped football).
What is Jacksonville University?