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What‘s the name of the company that has hung hoardings in the corridors?
TenNine
Which differences do grownups have compared to children when it comes to advertisements?
Brains of kids are less evolved, so they believe everything they see.
Who is inviting children to join the fun?
The sugar puffs; Nestlé
What’s the name of Joel Balkan’s book ?
“ Childhood Under Siege “
What can the parents do on the website to defend their children?
The parents can write their complains.
What does PHSE stand for?
Personal, social, health, and economics
What raises between 28%and80% of people's awareness of a company’s products?
Roadside hoardings and school posters.
How does Nestlé fire advertisements at children?
Games; electronics postcards; jokes
What’s been merged to create new advertising platforms ?
Computer games and social networking were merged.
What is the name of the campaign against advertisements?
Leave our kids alone
How old are TenNine's targeted consumers?
11-18
What does the right hemisphere of the brain help us do?
It helps to make ‘correct’ decisions and understand different concepts.
What are Sugar Puffs?
Cereales; Cornflakes; sugar rice
Why is it hard for parents to restrict access to these games ?
They would look like prudes and killjoys.
What did the author decide to do with the new campaign?
To sign an open letter
Name a firm that has persuaded schools to distribute Revlon perfume samples to animals
Sega, Atari, Virgin, Umbro
How do advertisers affect our lives?
They change our perceptions of the world, alter our values and infiltrate our language.
Who fails to protect the defenceless people?
the governments
What did the government promise to do?
The government promised to crack down on irresponsible advertising.
What is the goal of the campaign against advertisements?
To ban all advertisement for children under 11
Give a example of a client from the company TenNine.
Nike, Adidas, Orange, Tesco and Unilever
What are some of the verbs used by kids who are affected by commericals?
Need, want
For who are the Sugar Puffs brand doing a cross-promotional page?
Variety Club charity
What’s the game designers' strategy in order to get people hooked ?
They let them play it for free.
2 things that the companies want to target in children`s minds.
Innocence and wonder