Industry Terms
Service Contractors
DMCs
Special Events
Planning and Producing
100
A lecture and dialogue allowing participants to share experiences in a particular field under the guidance of an expert discussion leader.
Seminar
100
What is the role of General Service Contractors?
Provide event management and exhibitors with a wide range of services. Handles the general duties necessary to produce the show won-site. Hired by show manager
100
A professional management company specializing in the design and delivery of events, activities, tours, staffing, and transportation that utilizes extensive local knowledge, expertise, and resources is called a:
Destination Management Company
100
A statement that clearly defines the who, what, when, where, and why of an event is a:
Vision Statement
100
What is a variable cost?
A cost that fluctuates and depends on the amount of attendees at the event.
200
Instructional technique using a group of people chosen to discuss a topic in the presence of an audience.
Panel Discussion
200
Any company other than the "official" contractor providing a service to an exhibitor.
Exhibitor Appointed Contractor
200
List 3 services that a DMC can provide
Hotel selection, venue selection, creative itineraries, event production, sightseeing options, team-building activities, meeting support, dining programs, entertainers, speakers, VIP services, staffing services
200
What type of approach is used when companies meet face-to-face with potential clients?
Direct Marketing
200
What are first tier-cities?
They are the prime locations where everyone wants to go to host an event. They are notoriously expensive because of the high demand.
300
An exhibit of products and services targeted to a specific clientele and not open to the public.
Trade Shows
300
Transportation of materials, booths, exhibits, and so on along with their temporary storage in the host city is?
Drayage
300
Where do DMCs get a majority of their leads?
Destination Marketing Organizations
300
Advertising in a trade publication is best suited for what type of event?
Exhibition
300
What are the first two things a meeting planning needs to determine?
Who is the Group and Why are they here?
400
An open discussion with an audience, panel, and moderator.
Forum
400
What is a main difference between Specialty service contractors and General Service Contractors?
Specialty service contractors deal with a specific area of show production while the GSC tends to be broad and generic
400
What is a Destination Management Network?
A network of independent DMCs who come together and pull resources so they can enjoy the same economies of scale as national DMCs.
400
This is a form of promotion that is not directly paid for.
Publicity
400
These trips are a method of promoting a destination to a meeting planner.
Fam trips
500
A meeting of a number of experts in a particular field, at which papers are presented and discussed by specialists on particular subjects with a view to making recommendations concerning the problems under discussion.
Symposium
500
What is a general service contractor's most valuable task?
Hiring and managing labor
500
What are segments of the DMC Events?
Associations, Corporations, Incentive, Pharmaceutical
500
What are the 5 elements of the promotional mix?
Advertising, Sales promotion, Publicity/Public Relations, Social Media, Personal Selling
500
Which two things should take place before the RFP?
Meeting objectives are clearly defined & The basic location and logistics are drafted.
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