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die Kampagne
campaign
advertisement
die Wwrbeanzeige
What does AIDA stand for?
attention, interest, desire, action
Have a break. Have a ...
KitKat
irreführend
misleading
target group
die Zielgruppe
Whats does PPPP mean?
King of Beers
Budweiser
der Vordergrund
foreground
convincing
überzeugend
The last P in PPPP is similar to which part of the AIDA forula?
action
Think different.
Apple
die Promiwerbung
celebrity endorsement
unique
einizigartig
Explain the concept of DESIRE.
Every purchase is a loss of money. What di I gain if I buy this product though?
Have it your way.
Burger King
allgegenwärtig
ubiquitous
multicoloured
vielfarbig/ bunt
Explain the second and third P.
promise - What are the advertisers' claims about the product?
proof - What evidence do they give?
Live in your world. Play in ours.
PlayStation