Birth - PreK Market Segments
This classification (age grouping) is the most challenging and diversified because of the number of market segments.
What is early childhood education?
The approximate number of days between when a child is born and when they begin Kindergarten that we have to make a positive impact with a quality early childhood education experience.
What is 2000?
These segments of the early childhood market are best reached by a relational sales model, including an existing Highlights sales infrastructure.
What are the corporate childcare centers and public PreK programs.
This company’s curriculum weaves 33 research-based skills into playful games and projects...and that’s no fairy tale.
What is Mother Goose Time?
In this decade Garry Myers showed himself to be a visionary and a feminist when he encouraged his wife Caroline to take a scholarship at the Palmer School of Early Childhood Education, leaving him to be the caregiver of his children in her absence.
What are the 1920's?
This market segment “believes” that early child education will give children a heavenly experience.
What are faith-based ECE centers?
Teacher and parent satisfaction as well as happy, confident students are a result of this Early Childhood Education approach.
What is a complete, annual curriculum system?
This segment of the early childhood market is best reached by a transactional sales method which can include online retailers (Amazon, Discount School Supply, etc.), catalogs, email, and social media.
What is the private/home-based childcare market?
This company, now valued at over $1B, whose mascot and namesake is a diminutive rodent, features an online ECE curriculum for both parents and schools, and brands itself as, “the most comprehensive digital learning resource for children ages 2-8.”
What is ABCMouse (or ABCMouse for Schools), by Age of Learning?
This resource was scarce after WWII so Garry and Caroline decided to locate Highlights Magazine in Columbus, Ohio.
What is paper for magazine printing?
Out of the 6 segments in the ECE market, this segment serves the most number of early education students.
What are private and home based operators (serving 2.8M students annually)?
NAEYC states that these 4 priorities are critical for US Early Learning Standards.
What are equity, diversity, inclusion, and social emotional learning?
Name two differentiators that can help Highlights compete with top competitors and increase growth in the PreK market.
What is the Highlights history, name recognition, extensive quality content.
This complete PreK Curriculum is available in both English and Spanish and promises to be, “proven, expert-backed, research-based,” and...most importantly, to help kids learn without crying.
What is Learning Without Tears, from the creators of Handwriting without Tears?
In 1946, Caroline and Garry got a telegram from this company demanding their resignation, which eventually led to the founding of Highlights.
What is Children’s Activities Magazine?
Corporate childcare centers make up this percentage of the student population of the ECE market.
What is 16 percent?
These are 4 current trends in ECE that the Highlights depth of materials and intellectual property would address and ultimately amplify “Fun with a Purpose”.
1. A new focus on phonics in literacy instruction
2. Educating with nature
3. Closing the achievement gap under ESSA
4. Technology in child development
These are two methods to increase price points for supplemental learning materials in the PreK space.
What are Classroom Kits and digital programming?
This “Creative” program is aligned to all state early learning guidelines and the Head Start Early Learning Outcomes.
What is The Creative Curriculum by Teaching Strategies.
In the 1950’s, distribution into these key locations caused Highlights to expand and become more successful, leading to more innovation in their product offering.
What are schools, doctors, and dentist offices?
This is the second-largest segment of the ECE market that represents 25% of all ECE students.
What are Public Schools Pre-K programs?
Name 3 big challenges parents face that Highlights At Home learning programs could address.
1. Too much time spent searching for quality content
2. Program isn't engaging and their child loses interest
3. Too difficult for parents to implement with their child
This federally funded program could be targeted by Highlights as a potential ECE revenue channel.
What is Head Start?
“Last”-ly, this company's PreK curriculum portfolio of supplemental programming includes a video library, phonics readers, and a magazine ‘written’ by a famous Big Red Dog.
What is Scholastic?
This handwriting company, founded in 1888, was added to the Highlights portfolio in 1972.
Who is Zaner-Bloser?
Using the existing Highlights intellectual property, name at least two potential revenue generators that will benefit Highlights’ new ECE business segment.
1. ECE developmental skills-focused programming, i.e. tutoring.
2. Enrichment programs that can be taught by others
3. Digital Library
4. “Preschool Parent Connection Partner” program
5. Work-life benefit program
A sales model that Highlights can implement to incentivize schools to sell Highlights materials to their customers that, in turn, will benefit their school.
What is an affiliate or fundraising model for ECE providers?
Name the stages of early childhood development that will grow naturally when children participate in a Highlights curriculum system that integrates research-based skills into playful games and activities and offers a flexible process that grows with each child from birth through PreK.
What are social-emotional, language, communication, fine/gross motor, and cognitive development?
Identify at least 2 benefits that occur when Highlights provides a complete curriculum system in a format that is easy for ECE teachers to deliver with minimal prep and requires little direction from the director/manager to ensure the quality of the execution of the curriculum.
1. Increasing teacher satisfaction/lower turnover
2. Increase parent satisfaction/increase enrollment & return enrollments
3. Ensure happy/confident students