These CRM records should never be deleted, but instead qualified, disqualified, or sent back to marketing for nurturing.
What are leads?
100
Shortly after the acquisition, HighPoint's parent company relaunched their brand under this name.
What is IQVIA? (QuintilesIMS will NOT be accepted. Proper pronounciation required.)
100
THOR
What is Tender History and Opportunity Repository?
100
This former Eli Lilly executive was nominated for Health & Human Services Secretary in November 2017.
Who is Alex Azar?
100
In 2016, this HighPoint R&D tool earned recognition by Salesforce as a FullForce solution.
What is the Clinical Trial Design Tool? (Clinical Trial Memory WILL be accepted.)
200
These are the three mandatory components of a campaign at HighPoint.
What are message/theme, buyer persona, and gated content?
200
The Life Science sales team has reached this record number of account executives, not including Glenn Becker.
What is 14?
200
"Double dipping" refers to manufacturers paying Medicaid rebates on top of these type of discounted prices.
What is 340B?
200
Pharmaceutical companies spent 2.8% of their total marketing budgets on this type of marketing channel compared to nearly 70% on DTC television advertising.
What is digital advertising?
200
HighPoint recently debuted this pricing and contracting data intelligence service through the European office.
What is HighPointTHOR? (THOR WILL be accepted.)
300
These Gartner interactions are two-way dialogues designed to give clients an opportunity to ask Analysts for business advice.
What are inquiries? (Vendor briefings will NOT be accepted.)
300
At this partner's largest annual event in May 2017, HighPoint was named Healthcare Partner of the Year.
Who is Informatica?
300
eTMF
What is Electronic Trial Master File?
300
This top 40 pharmaceutical company earned the first FDA approval for a CAR-T cell therapy in children and young adults with accute lymphoblastic leukemia.
Who is Novartis?
300
Cornerstone, SuccessFactors, and ComplianceWire are three examples of this kind of software for which we provide upgrades, integrations, and implementations.
What is LMS? (Learning Management System)
400
Approximately 40% of our raw leads (and 54% of our MQLs) come from this type of marketing initiative.
What are conferences/trade shows?
400
Not including its parent company locations, HighPoint has physical offices in these eight cities around the world.
What is Philadelphia, Bridgewater, Boston, Tampa, Oakland, Noida, Geneva, and Zug?
400
GCP
What is Good Clinical Practice?
400
Most prescribed class of drugs.
What is Lipid regulators (Statins will also be accepted)
400
This Informatics offering, built in part on the Salesforce Service Cloud, helps Life Science clients focus on engagement over promotion, through implementations like the Digital Experience Engine.
What is Healthcare Journeys?
500
Listicles, Ask Me Anything (AMAs), and Case Studies are all common types of this marketing content.
What are blog posts? (Blogs WILL be accepted.)
500
Excluding Actavis and Allergan these two accounts generated the most Life Science revenue in 2016.
What are J&J and AZ? (Johnson & Johnson, AstraZeneca)
500
The FDA's April 2016 guidance, "Data Integrity and Compliance" outlines specific requirements for pharmaceutical companies' data management with regard to this regulation.
What is CGMP?
500
This product's patents were recently transferred from a top 10 pharma company to the Mohawk Tribe in an effort to shield it from certain patent challenges
What is Restasis?
500
This 5-step Databurst process includes Creative Research & Strategy, Estimates & Approach Validation, Content/Asset Design/Hand-Off, and Build/Publish.