History & Evolution
This very famous social media was created in 2004.
Dan Schawbel’s 4-step personal branding model consists of Discover, Create, Communicate, and this final step.
Maintain
Rule #1 of the 5 Golden Rules states that every social media effort must be driven by one of these, rather than posting aimlessly.
What is an SMM strategy / plan?
What was the first animal to ever be cloned?
Sheep
Sent by Gary Turk in 1978 to 393 ARPANET users, this event marked the birth of direct digital promotional outreach.
What is the first mass spam email?
This SMM role is responsible for directly responding to audience comments, managing community interaction, and building brand loyalty.
What is a Community Manager?
Rule #2 emphasizes these two qualities, noting that deception is quickly exposed online.
What are Honesty and Transparency?
What do you call a group of flamingos?
flamboyance
Created in 1979 by Duke University students, this platform introduced newsgroups and threaded discussion boards.
What is USENET?
This team member writes copy, produces short-form video, and designs graphics tailored to specific platform formats.
What is a Content Creator / Manager?
Because social platforms, algorithms, and audience habits constantly shift, Rule #5 requires marketers to practice continuous this.
What is Adaptation?
What is the name for the plastic or metal tube found on the ends of shoelaces?
Aglet
The transition from slow dial-up (<56 kbps) to this high-speed technology unlocked rich media capabilities like video streaming and high-res graphics.
Broadband
The first step of the 4-step personal branding model where an individual assesses their unique strengths, values, and personal value proposition.
What is Discover?
A successful social media marketer must be comfortable with data in order to analyze engagement metrics and calculate this financial result.
ROI
What is James Bond's code name?
007
ARPANET,network established the technical foundation for the modern Internet, was created by what government department?
US government of Defense
This SMM specialist manages ad spending, conversion tracking, targeted audience segments, and paid amplification campaigns.
What is a Paid Media Specialist?
According to Rule #4, brands must stop trying to monologue and instead welcome this from their audience.
What is participation / audience feedback?
What sport was featured on the first curved U.S. coin in 2014?
baseball