Giant Steps
This man defined advertising as “Salesmanship on Paper.”
Who is John E. Kennedy?
The slogan “She’s very Charlie” advertised this brand of perfume.
What is Revlon?
Photography, simplistic layout, white space, deprecating humour, car.
What is the "Think Small" VW ad?
"Demonstration ads” were highly effective using this medium from the 1950s onwards.
What is advertising on television?
He said, “It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.”
Who is David Ogilvy?
Earning top wages in the industry, this female worked on large accounts such as Braniff International and “I love New York”.
Who is Mary Wells Lawrence?
An eye patch worn by the male model served as the “Big Idea” for this shirt.
What is Hathaway?
Open country, black bear, man, wrestle.
What is John West Salmon YouTube ad?
Due to the popularity of television, this medium altered most of its programming to feature 24-hour music.
What is radio?
She said, “Because I had theatre training and could type.”
Who is Mary Wells?
This man had a number of false starts working as a Parisian chef, door-to-door salesman and Amish farmer before making his place in the ad world.
Who is David Ogilvy?
Does she… or doesn’t she?
What is Clairol?
Condoms, birth of baby, man dying from AIDS, no clothes.
What are the United Colors of Benetton ads?
Initially in black and white before adopting a four-colour process, this form of printing relies on the density of dots to produce an image.
What is halftone printing?
He said, “There is inherent drama in every product. Our number one job is to dig for it and capitalize on it.”
Who is Leo Burnett?
Influenced by Claude Hopkins, this man took the “Reason Why” ad to new heights for television and print ads.
Who is Rosser Reeves?
The first TV ad to be broadcasted to the public featured this brand and product.
What is Bulova Watches?
Amsterdam, Vegas, Berlin, Oslo, Boston, Bottle.
What are the Absolut Vodka ads?
In 1994, Wired.com (HotWired) first featured a 468 pixel by 60 pixel banner ad on this medium.
What is the first Internet banner ad?
He carried this statement in his pocket, “Maybe he’s right.”
Who is Bill Bernbach?
The first Canadian advertiser to start his Montreal-based agency in 1911
A cat and tagline, “I found out about Joan,” was used to promote that it was chic to be cheap.
What is Orhbach's?
Iguana, helicopter, pool, sardine can, cigarettes.
What is the Benson & Hedges Middle Tar Cigarette ad?
Times have changed. This platform initially commissioned agents to sell space to potential advertisers in the mid-1800s.
What is advertising in newspapers?
He said, “A picture can say things that no advertiser could say in words and retain his self-respect.”
Who is Earnest Elmo Calkins?