Fabulous 50s
In the 50s this room became a household status symbol
What is the kitchen
This type of advertising was responsible for over $150 million in revenue by 1950.
What is television advertising
After successfully ending American fighting in Vietnam and improving international relations with the U.S.S.R. and China, he became the only President to ever resign the office, as a result of the Watergate scandal.
Who is Richard Nixon.
This campaign used a young Brook Sheilds in provocative poses,
What is Calvin Klien Jeans.
The acronym VALS stands for what?
What is Values And Lifestyle.
This inspired the creation of classic tail fins on 1950s cars.
What is a bomber plane.
Played as a paid advertisement only once, this famous ad is known by which 4 integers?
What are 1,9,8 and 4.
A cool surfer dude, this man epitomized the Californian advertising style.
Who is Lee Clow.
This agency was responsible for creating campaigns for Apple, Nike, and California Coolers.
What is Chiat Day.
Transcendental meditation is an idea/element of this movement.
What is the counterculture movement.
This group, previously largely ignored, began to be an attractive audience for marketing, resulting in increased consumer sales.
What are teens
These type of commercials usually ran around 30 minutes
What are infomercials.
This man originated the phrase "tune in, turn on, drop out"
Who is Timothy Leary
Raise a frothy mug to this company that was a leader in promoting its product at sports events during the 80s.
What is Miller Brewing Company.
This practice floods urban areas, such as construction sites and escalators, with advertising posters
What is wild posting
This demographic variable was the most influential in the development of marketing campaigns during the 50s.
What is gender.
IN advertising, this year became known as the "Year of the Women"
What is 1992
Ries and Trout advocated this as the best way to position a product. HInt: It involves looking at the competition..
What are comparative ads.
Which "wars" were a classic example of comparison advertising.
What are the Cola Wars.
First appearing in the 90s, this term was coined to describe men that are more concerned with grooming than their boomer predecessors.
What is metrosexual
This artist's work, featured regularly on the cover of magazines, exemplified the return to the traditional comforts of home in the 50s.
Who is Norman Rockwell.
This decade was known for a booming stock market, low unemployment, and prosperity... until the bubble burst.
What are the 90s.
They may sound like superheroes, but these types of consumers were targeted by brands such as AmEx and Absolut because of their desirable spending habits.
What are Ultra Consumers?
This famous TV sitcom featured an episode that centered around Junior Mints.
What is Seinfeld.
On the Internet, these small applications can provide information tied to advertising.
What are widgets (or gadgets.)