The Marketing Functions
Informing potential customers that a product or service exists, and the results they should expect from using it.
What is promotion?
This era started in the 1990s and continues today. Technology played a massive role in the evolution of marketing.
What is the The Age of Technology/Marketing Concept Era?
A name, term, design, symbol, or other feature that identifies a specific seller’s good or service, and over time, becomes synonymous with its reputation.?
What is a brand?
During what decades did businesses start to create departments focused solely on marketing and promotion/advertising?
What are the 1950s and 1960s?
A combination of components used together in order to strengthen a product’s brand and to help sell the product or service.
What is the marketing mix?
Intends to ensure customer satisfaction, encourage repeat business, and resolve any customer problems or issues.
What is customer service?
During which century did companies grow their focus on the marketing functions of product/service management and channel management, focusing mostly on production and distribution?
What is the 18th century?
A form of promotion that involves using different types of paid media to call attention to products, services, or ideas.
What is advertising?
This was the first groups of people to use marketing concepts?
Who are Ancient Greek and Roman merchants?
A company’s game plan for reaching its target market, converting it to customers, and meeting company goals.
What is a marketing strategy?
Researching a business’s target market and customers, its competing products or services, and relevant trends within the industry.
What is marketing-information management?
This era brought on the creation of departments focused solely on marketing/promotion and was the start of opportunities in marketing for women and minorities?
What is the Marketing Era?
The creation of usable goods?
What is production?
What are the two things that companies focus on during the Industrial Revolution?
What is production and distribution?
A specific written document that outlines objectives, actions, and timelines of how to attract target market customers to the business.
What is a marketing plan?
This function is all about creating strategies and establishing goals, objectives, processes, and procedures, in order to reach and attract the target customer to a business.
What is market planning?
This era led to huge social change and massive innovation in the fields of science and technology
What is the Production Era
The use of technology and assembly lines to make large quantities of the same product?
What is mass production?
What most influenced marketing in the 1990s?
What is the World Wide Web?
A stated, observable and measurable end result to be achieved within a certain timeframe.
What is a goal?
Directly communicating with customers, listening to their needs and wants, giving them the information they need to make an informed buying decision, and persuading them on the merits of the product or service a business provides.
What is selling?
During this era, businesses also started focusing more on communication, persuasion, and branding?
What is the Sales Era
What word is synonymous to (associated with) a company's brand?
What is reputation?
What most led to competition among businesses?
What is an increase in consumer demand?
A measure of the sensitivity or responsiveness of demand or supply of a good or service based on changes in its price.
What is elasticity?