1994
What is the full date of the first ad appearance?
October 27, 1994.
In the late 1990s, what happened to banner ads?
The click-through rate of banner ads decreased (dwindled).
What happened to the internet during this period?
The Internet was expanding very fast.
What become increasingly popular in the mid-2000s?
Social media platforms
What kind of companies are websites such as Buzzfeed & Mashable?
They are new groups of media companies.
What TYPE of ad first appeared in 1994?
A banner ad.
What new ad technique was invented as a way to save online advertising?
Pop-up ads
What happened to search engines during this period?
Search engines gained popularity.
What kind of audience did marketers want to reach AND why?
Marketers wanted to reach younger Internet users who had become increasingly unswayed by banners ads.
What types of opportunities did websites such as Buzzfeed & Mashable provide to advertisers?
Opportunities to connect with their audiences via sponsored content & NATIVE ads.
Why did the concept of banner ads blow up (become increasingly popular)?
Because (income) revenue from advertisers allowed websites to keep their content open.
What is the nickname of pop-up ads, which conveys the idea that they have a bad reputation today?
The "Internet's original sin"
What new advertising technique was introduced during this period?
Sponsored search became a new digital advertising market.
What new advertising technique became more popular during this period?
Targeted ads.
What kind of advertising technique are native ads?
It's when advertisers pay websites to produce promotional content for them.
How did websites do their business with advertisers (be specific)?
Websites sold portions of their pages to advertisers, similar to how ad space is sold in print magazines.
How effective were pop-up ads for advertisers?
Not very effective. Though they forced users to pay attention they did not translate to real ROI (pas rentable).
What was the "pay-for-placement" advertising model?
Advertisers could bid for TOP search engine results placement.
Why did many social media platforms turn to targeted ads?
Targeted ads are more relevant, less aggressive and less impersonal for Internet users.
Why are native ads so effective?
Even though they're promotional content the format looks like a regular piece of content that can be found on the host's website.
How/when did advertisers pay websites to have their ads displayed?
Advertisers had to pay an UPFRONT cost, which is different from today's "pay-per-click" model.
By the early 2000s, what new web feature did many Internet users use?
Pop-up blocking features (ad-block).
Why did Google introduce AdWords in 2000?
Who are the "consumers" in this article?
Internet users.
Why are more advertisers & websites turning to native ads?
Because they realize that native ads create a better user experience as opposed to traditional ad displays.