Program Promotion
This type of promotion is characterized by being paid and non-personal commuication.
What is Advertising?
These are the three phases of the recreation experience.
What are pre-experience, participation, and post-experience?
These are the two paradigms/methods we can use to evaluate.
What are Quantitative and Qualitative (and mixed-methods!)?
This type of promotion is used to incentivize patrons to register for programs or use services.
What is Sales Promotion?
The pre-experience includes these activities.
What are need awareness, information seeking, and finding alternative options?
These are the two TYPES of evaluation.
This type of promotion is controlled by the media.
What is Publicity?
What are fees, program locations, dates/times, instructions, program-specific needs?
What are: improve programs/services/facilities, justify expenses, gauge program objectives, manage risks, enhance safety, etc....?
This term refers to activities an organization undertakes to promote the buying or selling or use of a product, program, or service
What is marketing?
The four common registration methods include:
What are phone, in-person, mail, and online?
This is the definition of evaluation.
What is a systematic process to collect information and organize it in a meaningful way to improve our programs and services.
These are the four factors to consider when selecting a promotional tool (e.g., broadcast media, print media, digital media).
What are: target audience, budget, time frame, suitability for program/service?
What are some ways we can make the registration process user-friendly?
What are: create a queue, clearly label forms, make forms easily accessible, provide clear instructions?
These are the four steps of the simplified evaluation process.
What are: set the goal, create the survey, conduct the survey, use the data?