HOKA
BOTH HOKA and Brooks sells this type of product
What are running shoes?
The main character in the Brooks ad is doing this activity.
What is running?
The rhetorical appeal the HOKA ad uses (pathos, ethos, logos)
What is pathos?
This is the overall emotion Brooks' ad is trying to make you feel
What is inspired/motivated?
The target audience for HOKA
What is everybody/lifestyle audience?
The target audience for Brooks
What is runners/enthusiast audience?
The artist whose song is featured in the commercial
What is Bob Dylan?
The type of segmentation Brooks is doing
What is psychographic segmentation?
The celebrity boy band member who was photographed in HOKA’s
What is Harry Styles?
The type of person on the adoption curve most likely to buy Brooks shoes