Chapter 1:
Pre-Black Friday
October 4th-November 25th
Pre-Black Friday
October 4th-November 25th
Schedule:
Your staff can adapt to different hours during peak and non-peak hours.
What is staffing with flexible availability?
Pitch:
The front zone conductor must be certified on these 3 questions.What is the Holiday 3 Golden Questions?
Schedule:
These are confirmed after Black Friday and every staff is aware of this in advance.
What is Christmas week and Post Christmas Sale schedules?
Schedule:
Within the last days before Christmas, Store Managers will continue to monitor this for safety.
What is Store Occupancy?
Product:
We ensure our store looks full with the product that we have.
What is Space and Flex?
Schedule:
This tool allows you to plan your base hours and write your schedule.
What is Sales Payroll Planning Tool?
Pitch:
As your volume for the store potentially increases and more customers are in each zone, this tactic will allow you to provide a great experience and upsell to customers.
What is line busting?
The Store Manager evaluates the team and has a strong understanding of this "people" category after BF performance.
What is recruit, interview, Hire additional needs.
Product:
With Chrsitmas coming up in just a few days your product will be set up daily with a certain focus.
What is Gifting Focus?
With people purchasing online and getting gifts that they made need to exchange we will focus on this while using our best policy.
What is "we hope that you return"?
Schedule:
When referencing the REPS chart, the first focus for "people" is to do this, based on store needs.
What is Recruit, Interview, Hire based on Local Market.
Product:
With Black Friday coming up, and then Christmas, your product will be set up with a certain focus.
What is Gifting Focus?
Product:
"We hope that your return"
What is a flexible Return/Exchange Policy?
Product:
People may be worried about getting a product for someone and it may not fit. But we have the best policy ever.
What is we hope that your return?
Pitch:
This important tactic will be used in all zones, all season, especially on Boxing Day!
What is Line busting management/tactics?
Product:
This will set up your store for success in holiday, based on your local market trends, and is mandatory to complete district wide.
What is Floor Set execution?
Schedule:
With stores focusing on their results and checking their trends vs. LY, Store Managers have to make sure they communicate/execute this to run a successful business.What is Cut/Call/Keep Productivity Decisions?
Product:
We focus on this always when merchandising before, during and after holiday, but they can change every 60 days.
What is top vendor and category focus?
Pitch:
We have all used this method before when you know that it is only a few days before Christmas and product on shelves is limited.
What is Sell, What's Available, Today? (S.W.A.T.)
Pitch:
Customers will have these in their hands and will want to use this to spend in our store, some may have values.
What is Gift Card and Holiday Cash shopping?
Pitch:
These 6 positions allow you to never miss a customer and provide the best experience during holiday.
What is FZ conductor, cashiers, Sold 2.0-4.0, Skate, F8 and Zone captains?
Schedule:
Once again, these 6 positions will be targeted trained during this chapter in order to maximize our trade area profitability in all of Holiday.
What is FZ conductor, cashiers, Sold 2.0-4.0, Skate, F8 and Zone captains?
Pitch:
We use this in our pitch to focus on in store sales vs. online.
What is "Get It Now" w/ shipping not guaranteed
Pitch:
These work great for stocking stuffers, inside wallets and as add-ons to sales.What is gift cards?
Pitch:
All staff will need to be certified to these questions, especially the front zone customer.What is 3 regular Golden Questions?