Panic
Must know this
Brainiacs
Too cool for school
Favourites
100
Marlboro sponsors the Ferrari team in Formula 1. This is called?
What is Sponsorship?
100
These connects the computers within the business
What are Intranets?
100
Promotional money paid by manufacturers to retailers in return for an agreement to feature the manufacturer's products in some way
What is an Allowance?
100
Expedit
The name of the company, you are working with on Theme 5.
100
Using the phone as the primary means of communicating with prospective customers
What is Telemarketing?
200
Wikipedia, QuickMBA and Rokokoposten
What are wrong sources for any assignment
200
Relations between internal customers, internal markets, divisions and business areas within organisations
What are Nano-relationships?
200
The practise of using the established brand of two different companies on the same product with a common marketing message
What is Co-branding?
200
A company, its customers and the other economic actors that directly and regularly influence its marketing practices
What is the Micro-environment?
200
A contractual association between a manufacturer, wholesaler or service organisation and independent business people who buy the right to own and operate one or more units.
What is a Franchise?
300
Customers, Suppliers, Complementors, Competitors & Internal Relationships
What are The Relationships in the Value Net?
300
Meeting, Dating, Courting, Marriage and Divorce
What is the marriage metaphor (for developing buyer-seller relationships)?
300
Customers who have low switching costs and do not value long-term relationships with suppliers, making them more suited to transaction marketing
What is Always-a-share customers?
300
A critical or decisive time on which much depends; a crucial moment when seller's staff meets the customer
What are Moments of Truth?
300
The buyer takes the initiative of searching for a supplier that is able to fulfil the buyer's needs.
What is Reverse Marketing?
400
This assumes that the manufacturer will design a product to suit a customer's needs
What is Customisation?
400
This is about the customer becoming a co-creator of the content of experiences
What is Personalisation (co-creation)?
400
The barrier to leaving an industry
What is the Exit Barrier?
400
Conflict, Competition, Coexistence, Co-opetition and Cooperation
What are the five types of relationship between a firm and its competitors?
400
Type of relationship appropriate for lost for good customers
What is a Diamond type relationship?
500
Another term for Divorce or the termination of a business relationship.
What is the Dissolution Phase?
500
Refers to the percieved degree of similarity or difference between the business partners in two different markets
What is Psychic Distance?
500
Communication, national culture, Expectations, Conflicts, Power and many more.
What are Factors influencing the inter-firm distance?
500
Type of relationship appropriate for always a share customers.
What is a Bow-Tie Type of Relationship?
500
Customers who have high switching costs and long-term horizons making them suitable for relationship marketing (RM).
What are Lost-for-Good customers?
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