Chain Management, Franchise, Independent
What are the three different operation types?
5 and 6 hotels
How many hotels are usually in a competitive set?
Can be in any currency
Trend reports are available in which currency?
Ask STR to select the best performing hotels in an area
Revenue divided by Demand(Rooms Sold)
What is the ADR Equation?
Detail daily data for every day of the prior week
A weekly total
Running 28-day data
"Weekly Performance At A Glance" tab on the Weekly STAR report displays what information?
When the hotel is under construction
When can a hotel be added to a competitive set?
The tab will display numbers for two different time periods, such as Current Month and YTD
What is one common thing on a destination report?
They receive it daily and monthly ONLY.
Which is true regarding the type of performance data (Supply, Demand, Revenue) that STR receives?
Is calculated by multiplying a hotel's average daily room rate by its occupancy rate
What is the RevPar equation?
Presented in Local Currency, US dollars or a third currency
Hotels and hotel companies outside the U.S. may receive STAR reports in what currency?
Participation, Proximity, Pricing and Product
What are the 4 P's?
These columns show the total number of hotels and rooms for the selected group of hotels, as well as the percent of those rooms that submit performance data to STR
What do the columns in a Trend Report with Census Props and Rooms and STAR participation show?
The majority of data is exported from the hotel company systems
Which statement is true regarding raw data that is submitted to STR?
Your hotels occupancy divided by the Comp Set occupancy
What is the Occupancy Index equation?
18 months of monthly data and 3 years of YTD, Running 3-month, and Running 12-month data
The Competitive Set Report in a Monthly STAR Report shows what information?
Having one set that you can easily beat and another which is a realistic target
Two years are displayed
A HOST or Profitability report has data for how many years?
STR uses the UNWTO definitions when it comes to recognizing countries
What does STR use to recognize a country?
Scale and Class
Which two non-geographic categories are the most important for a hotel GM?
Performance data for individual competitors
What is never included on a STAR report?
Any time
(although many wait until the beginning of the year)
When can a competitive set be changed?
Profit and Loss information... including revenue, expenses and profit accounts
A HOST or Profitability report displays what information?
Uniform System of Accounts for the Lodging Industry
What source provides the definitions for Supply, Demand and Revenue used by STR?