Leadership & Equations
STAR Reports
Competitive Sets
Types of Reports
STR Things
100

Chain Management, Franchise, Independent

What are the three different operation types?

100
Normally generated in Excel
How are STAR reports generated?


100

5 and 6 hotels

How many hotels are usually in a competitive set?

100

Can be in any currency

Trend reports are available in which currency?

100

Ask STR to select the best performing hotels in an area

One invalid way to select hotels for a trend report?
200

Revenue divided by Demand(Rooms Sold)

What is the ADR Equation?

200

Detail daily data for every day of the prior week

A weekly total

Running 28-day data

"Weekly Performance At A Glance" tab on the Weekly STAR report displays what information?

200

When the hotel is under construction

When can a hotel be added to a competitive set?


200

The tab will display numbers for two different time periods, such as Current Month and YTD

What is one common thing on a destination report?

200

They receive it daily and monthly ONLY.

Which is true regarding the type of performance data (Supply, Demand, Revenue) that STR receives?

300

Is calculated by multiplying a hotel's average daily room rate by its occupancy rate

What is the RevPar equation?

300

Presented in Local Currency, US dollars or a third currency

Hotels and hotel companies outside the U.S. may receive STAR reports in what currency?

300

Participation, Proximity, Pricing and Product

What are the 4 P's?

300

These columns show the total number of hotels and rooms for the selected group of hotels, as well as the percent of those rooms that submit performance data to STR

What do the columns in a Trend Report with Census Props and Rooms and STAR participation show?

300

The majority of data is exported from the hotel company systems

Which statement is true regarding raw data that is submitted to STR?

400

Your hotels occupancy divided by the Comp Set occupancy

What is the Occupancy Index equation?

400

18 months of monthly data and 3 years of YTD, Running 3-month, and Running 12-month data

The Competitive Set Report in a Monthly STAR Report shows what information?

400

Having one set that you can easily beat and another which is a realistic target

One thing to avoid when comparing and choosing competitive sets?
400

Two years are displayed

A HOST or Profitability report has data for how many years?

400

STR uses the UNWTO definitions when it comes to recognizing countries

What does STR use to recognize a country?

500

Scale and Class


Which two non-geographic categories are the most important for a hotel GM?

500

Performance data for individual competitors

What is never included on a STAR report?

500

Any time

(although many wait until the beginning of the year)

When can a competitive set be changed?

500

Profit and Loss information... including revenue, expenses and profit accounts

A HOST or Profitability report displays what information?

500

Uniform System of Accounts for the Lodging Industry

What source provides the definitions for Supply, Demand and Revenue used by STR?

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