De-Escalation
MISSION, VISION VALUES
HOSPITALITY 101
Adjusting & Recovering
Client Recognition
100

The “Opponent” stands in the way of the client. The other role stands next to the client, guiding and encouraging.

What is the Coach?

100

This value celebrates and values our diversity, and  our shared goals with ownership, support, and trust.

What is TEAM?

100

Service is the the technical delivery of a product or service. This is the FEELING of that transaction.

What is Hospitality? 

100

Hospitality in Action. “Hospitality is present when something happens ___ you, not ___ you.”


What is for you, not to you?

100

These come in multiple sizes (large, medium,

small) and also have additional letters and emojis.

What are LIGHTBOXES?
200

This feeling often comes from personal triggers or ego, but should be avoided when handling conflict.

What is the need to defend?

200

This value is how we are committed to learning,

improving, and evolving.

What is INNOVATION?


200

Barry’s isn’t in the fitness business as much as we are in the ______ business.

What is COMMUNITY business? 

200

Asking clients about personal circumstances is part of finding this.

What is finding the “YES”?

200

These are two tools used by studio teams to check milestones.

What is the Heather App and MarianaTek?

300

This “E” means managing your emotions while understanding others’ emotions.

What is Emotional Intelligence?

300

This value is how we speak, live, and fearlessly

pursue the truth.

What is HONESTY?

300

This is the strategy used when a client first enters the studio. 


What is the 15/5 rule? 

Within 15 feet of an approaching client, make eye contact and engage with a smile. You can also offer a wave or a welcoming gesture to help identify yourself. Within 5 feet of an approaching client, engage with a verbal greeting.

300

When a client moves to a new Barry's studio, staff should do this to help maintain their relationship with Barry’s.

What is connect them with the local studio team?

300
This is our brand standard loyalty program that delivers virtual gifting options.

What is the ACADEMY?

400

The “T” in L.I.F.T. is about using this kind of voice.

What is Talk in a calm, clear voice?

400

This value is the pride in our work and our tenacity in

our pursuit of growth and value for ourselves,

our communities, and our business.

What is WORK HARD?


400

This is the assumption made by most first timers regarding Barry's. 

What is intimidation and fear?

400

Always do this step after granting an extension.

What is add a note to the client’s account?

400

This is given to every client to celebrate a birthday, life event, milestone and MORE.

What is a Handwritten Note? 

500

If L.I.F.T. doesn’t work, the next step is this.

What is asking the client to leave (with manager involvement)?

500

This is how we face challenges with  

optimisim, and strive to remove fear from our

thinking and actions.

What is COURAGE?

500

This is the feeling is a feeling a client should get when we go above and beyond the expectations of the job for the sake of the client's experience.

What is the WOW?

500

All class packages and memberships are this type of purchase.

What is non-refundable?

500

This virtual gift is given on a client's 1500th class.

What is a $250 gift card? 

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