Hotel Terms and Acronyms
What does ADR stand for?
Average Daily Rate
Total Revenue: $4,403
Number of Rooms Sold: 37
Number of Rooms Available: 50
What is the ADR?
$119
$4,403 (total revenue) divided by 37 (rooms sold)
LNR
Local Negotiated Rate
Marriott International
True or false:
The Leisure and Hospitality industry is the 3rd largest employer in the United States
True!
As of June 2023
What does RevPAR stand for?
Revenue per available room
Total Revenue: $4,403
Number of Rooms Sold: 37
Number of Rooms Available: 50
What is the RevPAR?
$88.06
$4,403 (Total Revenue) divided by 50 (Number of rooms available)
CNR
Corporate Negotiated Rate
What Marriott Hotel brand are you shadowing right now?
Fairfield Inn and Suites
What is the international symbol of Hospitality?
Pineapple
What is the formula to find ADR?
Total Room Revenue divided by number of rooms sold
Total Revenue: $13,888
Number of Rooms Sold: 112
Number of Rooms Available: 120
What is the ADR?
$124
$13,888 (total revenue) divided by 112 (rooms sold)
SMERF
Social, Military, Educational, Religious, Fraternal
Embassy Suites, Waldorf Astoria, and Hampton Inn's are all brands from which hotel company
Hilton
Where was the first Marriott hotel opened?
Washington DC (in 1927!)
What is the formula to find RevPAR?
Total revenue divided by number of rooms available
Total Revenue: $13,888
Number of Rooms Sold: 112
Number of Rooms Available: 120
What is the RevPAR?
$115.73
$13,888 (total revenue) divided by 120 (total rooms available)
Name one example for each segment of the SMERF acronym.
Social: Wedding Blocks, Family Reunions, Bachelorette/Bachelor Parties, Etc.
Military: Military Training or Reunions, Veteran Events, Etc.
Educational: School Trips, College Conferences, Educational workshops, etc.
Religious: Mission Trips, church retreats, religious festivals, etc.
Fraternal: Sorority/fraternity trips, formals, etc.
Ritz Carlton, Courtyard, and Residence Inn are all brands from which company?
Marriott
Where is the oldest hotel in the world located?
Japan
A hotel is overbooked or experiences unexpected issues that prevent them from accommodating a guest with a confirmed reservation. The hotel relocates the guest to another nearby hotel. What is this called?
Walking a guest
I have a 100 room hotel. I sold 68% of the rooms last night at an average rate of $137. What was my RevPAR?
$93.16
I sold 68 rooms at an average rate of $137. This makes my total revenue $9,316.
Formula: $9,316 (total revenue) divided by 100 (total rooms)
The activity of searching for something - especially potential customers and clients
Prospecting
Holiday Inn, Hotel Indigo, and Crowne Plaza are all brands from which company
IHG (International Hotel Group)
Where did Jessica go to college?
Slippery Rock University of Pennsylvania