Visualizations
Props
eVars
Events
Segmentation
100

This report style is best used when wanting to understand the journey that visitors took.

FLOW

100

There are this many custom PROPS in Adobe Analysis Workspace.

75

100

There are this many eVars available in Adobe Analysis Workspace.

250

100

There are this may custom events available in Adobe Analysis Workspace.

1000

100

In addition to the VISITOR and VISIT segment container types, this one allows one to focus on the page or server call.

HIT

200

This visualization is used when one wants to include additional context to the report in question.

TEXT

200

This is typically the main reason for using a custom PROP.

PATHING

200

This is typically the main reason for using an eVar.

PERSISTENCE

200

This is the most popular event pre-defined by ADOBE for the RETAIL business vertical.

PURCHASE

200

When working with the PREVIEW option in the Segment Builder interface, this is the timeframe for which data is returned.

90 Days

300

This visualization is used when wanting to show the various touch points along the way in a visitor's journey.

FALLOUT

300

When one wants to allow multiple values to be captured in a custom PROP, this feature needs to be enabled.

LIST SUPPORT

300

Custom EVARS can be defined either as COUNTER or this other data type.

STRING

300

Name three custom events captured at Hot Topic.

PRODUCT VIEWS, ADD TO CART, CLICKS, etc...

300

These are the three Boolean expressions available when working with an expression within the SEGMENT BUILDER.

AND, OR and THEN

400

This feature can be used in various reports to identify sudden spikes or dips in your report data.

ANOMALY DETECTION

400

Custom PROPS can be defined ONLY as this data type.

COUNTER

400

This option can be set by the Admin on a custom EVAR when wanting to specify the amount of time that it persists.

EXPIRATION

400

When an event fires (and is captured) on one of the Hot Topic webpages, this variable is also captured

PRODUCTS

400

When creating segments, this best practice is recommended instead of creating overly complex segment definitions.

STACKING

500

This feature allows one to understand what may have contributed towards an identified anomaly.

CONTRIBUTION ANALYSIS

500

When one wants both PATHING and persistence to be enabled on a custom PROP, this Javascript function can be used.

GETandPERSIST

500

Rico's mother-in-law (aka: Nurse Ratched) almost met her demise in this lake located in Orlando, FL.

LAKE JESSUP

500

When wanting to isolate Boolean expressions from each other in the Segment Builder, one needs to set up more than one of these.

CONTAINERS

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