HOUZZ 101
True/False - We need to update the Lead/Account in Salesforce with any new info you get from the pro e.g. update phone number, email etc .
True
What is Pro +?
Pro+ is a LOCAL BRANDING PROGRAM offered to some professionals on Houzz.
The pro signs up to Houzz with you on the phone and you take them through some profile tips, the 5 layers of Houzz and pitch Pro+. This process is called?
Consult
What do we call a Professional who has an existing Houzz profile already?
Account/s
This new feature on Houzz is a tool that scans photos to identify similar products, and show examples of those products that are available in the Houzz shop.
Visual Match
What is the activity type when logging a successful outreach/booking?
Consultation Scheduled
True/False - All Houzz Pro's are eligible for Pro + regardless of the nature of their work and coverage.
False
Target Referral per SDR per month
20 Referrals Logged
Their role is to uncover and understand the pro, their business, their drivers/goals and motivators likewise submit a referral. Who are they?
SDR
Name the five (5) layers of Houzz.
Photos. Find Pro. Product/Shop. Stories. Advice.
Where is the Houzz headquarter? Name the Houzz founders.
Palo Alto, California. Adi Tatarko & Alon Cohen.
Pro+ has three (3) main features. These are?
Branding, Leads & Tracking.
Target number of Consult per month per SDR
40 Consultations Complete
A ______ uses what they have found out about the pro and their business, during those calls, to then give the pro recommended Pro+ packages.
AE / Account Executive
True/False - Keywords work like hashtags as it indexes your photos so homeowners can find them easily.
True
These Pros oversee aesthetic and conceptual design, as well as functionality and occupancy of the space. Who are they?
Architects
Give three (3) common benefits of a regular Houzz Pro profile & Pro +.
Profile Page
Site Designer
Collaboration Tools
A Consult is considered complete if it has the following; (2)
1 Profile Photo or Logo & Description, Areas, Services filled.
An AM provides the Pro with ongoing support during their pro+ subscription for _____ months.
12 / Twelve
Poll/s is under what layer of Houzz?
Advice
They work on various facets of new home construction, from design to carpentry to masonry. Their duties may include building home frames and walls and installing electrical wiring, insulation, and windows. Who are they?
Home Builder
Name five (5) benefits of Pro +.
SPONSORED PHOTOS
DIRECTORY PLACEMENT
ANALYTICS & TRACKING
TARGETED ADS
ACCOUNT MANAGEMENT
MOBILE EXPOSURE
A valid Referral has the following qualifiers. Name three (3)
The pro has a Houzz profile
The pro has had a consult with you
The pro has said yes they’re interested in knowing more/in a follow up call with an AE
AEs would close out a Pro + Power Package. What is included in this kind of package?
Pro Plus + Site Designer + Photography
True/False - As part of the new scope, it is necessary to discuss Ideadbook when going through a consult.
False