Company Milestones
In 2018, Houzz acquired this business management and project management software company, a major move to bolster its offerings for interior designers
What is IvyMark (Ivy)?
Houzz Pro integrates with this popular accounting software to streamline bookkeeping, invoicing, and expense tracking for pros.
What is QuickBooks?
A hybrid of Scandinavian functionality and Japanese rustic minimalism, this style emphasizes natural materials and a calm, uncluttered aesthetic.
What is Japandi?
The percentage of shoppers who add an item to their cart but do not complete the purchase, a key metric for the Marketplace team.
What is the cart abandonment rate?
The term for products sold on Houzz but shipped directly to the customer from the manufacturer's or vendor's warehouse.
What is drop-shipping?
This legendary Silicon Valley venture capital firm, known for backing Apple and Google, was a key early investor in Houzz. Hint: Think big trees
Who is Sequoia Capital?
This feature within a Houzz Pro that allows pros to offer clients multiple choices for an item, like a 'good, better, best' faucet option.
What are Selection Boards?
Popularized by Nancy Meyers films, this breezy style is defined by neutral coastal colors, linen fabrics, and a relaxed, luxurious feel.
What is "Coastal Grandmother"?
For pros in our marketing program, this metric tracks the specific amount of times their buinsess appears on Houzz
This premium delivery service not only brings large items inside but also includes unboxing, basic assembly, and removal of all packaging materials.
What is White Glove Delivery?
Following its launches in the UK and Australia, this was the first non-English speaking country where Houzz launched a localized site and platform.
What is Germany?
This mode in the 3D Floor Planner provides a top-down perspective of a design, helping clients visualize the layout.
What is Dollhouse View?
Characterized by jewel tones, velvet, strong geometric patterns, and metallic accents, this style is a glamorous nod to the Roaring Twenties.
What is Art Deco?
A measure of how popular a pro's Houzz photo is doing on Houzz?
What is the Save Rate?
The policy, abbreviated MAP, that dictates the lowest price a vendor's product can be advertised for publicly to ensure price consistency.
What is Minimum Advertised Price?
The term for a startup valued at over $1 billion, a milestone Houzz achieved in 2014, placing it in an elite group of tech companies.
What is a unicorn?
The name of the dedicated Houzz team member who provides personalized support and business coaching to top-tier pro subscribers.
What is a Client Success Manager (CSM)?
The Japanese philosophy and aesthetic of embracing the imperfect, impermanent, and incomplete, finding beauty in natural flaws.
What is Wabi-Sabi?
An advanced metric that analyzes a pros online performance?
What is Online Impact Score
The program that allows pros to earn a percentage points and special discounts when sourcing from Houzz?
What is the the Houzz Trade Program?
In 2017, Houzz announced a $400 million Series E funding round led by this prominent investment management firm.
Who is ICONIQ Capital?
The marketing automation feature in Houzz Pro that allows pros to send pre-scheduled, targeted emails to their leads and clients.
What are Email Marketing Campaigns?
An architectural movement from the 1950s-70s known for its monolithic, blocky appearance and extensive use of exposed raw concrete.
What is Brutalism?
According to recent Houzz & Home reports, this has consistently become the top challenge for residential construction and design firms.
What is finding qualified labor/managing rising costs of doing business? (Either answer is acceptable)
The internal classification for a vendor on the Marketplace who sells directly to consumers, as opposed to a 3P seller who resells other brands.
What is a first-party (1P) seller?