Setting the Stage and Hooking Them
Visual Appeal and Clutter
Why the elements work; The Human Brain and Eye Movement
Chunking and Whitespace
Vocabulary
100
"Will people believe you when you say that it's important for them to read the policy or procedure, or are they more likely to roll their eyes and think, "Oh, sure"? If they're more likely to roll their eyes, you have credibility problem" This statement is an example of...
What is Information Credible?
100
Making it easy to look at and read requires two things:
What is Simplicity and Visual?
100
Psychological studies show that the human _____ can deal with as many as seven different items at one time.
What is Brain?
100
"Breaking chunks into easily readable chunks". Is this statement True or False?
What is True?
100
_____ must create enough white space to attract the eye to the page. Good minimums are 1 1/4" for top and left _____.
What is Margins?
200
"Be prepared for skeptical looks and comments". This statement refers to...
What is Criticism?
200
If you have a minimal amount of stuff, you can keep things pretty orderly and find them when you need them.
What is "That Stuff in the Garage"?
200
Design elements work best in...
What is Moderation?
200
Big chunks will...
What is Scaring the Audience?
200
Breaking information down into reasonably sized chunks.
What is Chunking?
300
The state, condition, manner, or style in which a person or object appears is...
What is Appearance?
300
"Avoiding clutter at all cost". Is this statement true or false.
What is true?
300
With Eye Movement you should be mindful of...
What is Line Length, Wording of Sentences, Stressing the Right Points or Layout?
300
The most crucial components in Chunking are...
What is Topic sentences, lists, and emphasis?
300
The way of adding white space to create a visual break from the preceding item. It's typically used to set off lists, cautions, special notations, and paragraphs.
What is Indentation?
400
Not clearly or explicitly stated or expressed describes a paper as being...
What is Vague?
400
"Making the document look easy to read, and readers assume that it is. Make it look easy to understand, and they assume it is. Make it look fast, and they assume it is". This statement describes.
What is Visual Appeal?
400
The ____ takes in three or more words per second.
What is Eye?
400
The amount of unprinted space on any page.
What is White Space?
400
Sentences should be approximately twenty words long, shorter when possible.
What is Sentence Length?
500
_____ your document to be appealing at first glance. Use hidden power of document ______ and you'll find that it (1) gets the readers in the door and (2) encourages them to stay and read.
What is Design?
500
If it looks organized, uncrowded, and easy, it must really be.
What is Madison Avenue?
500
This Rule focuses on if you use one, two, or three different design variations, you can be virtually assured of creating visual clarity.
What is The Rule of Three?
500
Making the document shorter will lose the reader's interest. Is this statement True or False?
What is False?
500
A major chunking device and the reader's road map to the document.
What is Headings?
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