What happened, who did it, why it happened, where it happened, when it happened, and how it happened
What are the basic elements to know before starting?
a brief written summary or update that alerts the local media
What is a press release?
Double spaced
What type of spacing is used?
When you have news that you want the public to share
When should you prepare one to be released?
Clear, concise, quick and easy to read
What way should a press release be written?
At least one-inch
What size margins?
Announce an event, study, schedule, campaign, workshop, or election of new leaders
Why do you need a press release?
to preview an upcoming event or alert about something that has occurred
What is the point of using a press release?
Tab indents
What is used before each paragraph?
Always a high priority for media producers to cover, and written by professional journalists
What is a press release NOT?
Most current and pertinent information
What information is found in the first two paragraphs?
Preferably no more than three sentences
What is the appropriate paragraph size?
What you and your group is currently doing or on a future event, not old news
What should your release story focus on?
Content and space or time requirements
What is the reason for press releases being subject to editing?
What length should the sentences be?