Marketing/Industry
They are the two groups "Big Tobacco" historically targeted to make smoking look "glamorous" or "tough."
Who are women and soldiers?
This is the main reason tobacco companies want to hook users at a young age.
What is to create a lifelong addiction and a "customer for life"?
Tobacco companies use these "famous" social media users to make vaping look like a normal lifestyle.
Who are influencers?
This happens to a teen’s ability to focus or sleep when they are addicted to nicotine?
What is it that decreases or becomes more difficult?
The tobacco industry refers to youth as "this type of customer" to replace those who quit or pass away.
What are "Replacement Customers"?
This specific marketing tactic involves using sweet or fruity tastes like "Lychee Jelly" to mask the harsh taste of tobacco.
What is flavoring?
This part of the brain, responsible for decision-making and impulse control, isn't fully developed until age 25, making it vulnerable to nicotine.
What is the prefrontal cortex
These two visual elements are used in ads to grab a teenager’s attention instantly
What are bright colors and specific placement/schemes?
This is a common social reason a teen might start vaping, even if they know it’s unhealthy
What is peer pressure or the fear of feeling left out?
Why did tobacco companies target soldiers in their old advertisements?
To associate smoking with being "tough" or to help them "create memories."
E-cigarette companies often claim their products are "harmless" compared to cigarettes, but vapes actually contain much more of this addictive chemical
What is nicotine?
Besides addiction, name one "social" side effect of nicotine use.
What is social distancing or isolating yourself from others?
Companies use this type of "sneaky" marketing by putting their products in the background of popular movies or music videos.
What is product placement?
Using nicotine as a teen can actually "rewire" your brain to be more susceptible to this later in life.
What is addiction?
This is the term for when a company tries to make their product seem "eco-friendly" or "healthy" just to look better to the public.
What is Greenwashing?
Tobacco companies have historically used these "drawn" characters to appeal specifically to children and youth.
What are cartoons?
This specific type of nicotine is often used in vapes to allow for higher concentrations to be inhaled more easily without throat irritation.
What are Nicotine Salts?
Tobacco companies often sponsor these types of live events to associate their brand with fun and music.
What are music festivals or concerts?
Besides the brain, name one "physical" way smoking or vaping immediately hurts a teen’s athletic performance.
What is lung damage or heart disease?
What is one "healthy" lie tobacco companies put in ads to make their products seem safe?
That they are "harmless" or "safe"
What do tobacco companies use in their ads to make smoking or vaping look "glamorous" or like a "new style"?
What are celebrities?
It takes approximately this many years for a human brain to finish developing and become less vulnerable to nicotine rewiring
What is 25 years?
What "digital" tactic do companies use to make sure vapes are seen by teens online?
What are ads, shows, and movies?
Why do companies want to start a teen's addiction at an early age?
So they are unable to stop as they grow older.
Why does the tobacco industry put ads in movies and cartoons?
To make kids/youth think using tobacco is normal.