Logos, Ethos or Pathos
Logical Fallacies
Principles of Influence
Spread of Ideas
Logic & Persuasion
100
"4 out of 5 dentists agree..."
What is ethos
100
Oprah says it's unhealthy to eat after 6 therefore I will not eat after 6.
What is Appeal to Authority
100
Example: Supplies are limited, you must call in the next hour if you want one of these amazing chia pets.
What is Scarcity
100
Stickiness principle that involves getting and keeping people's attention
What is Unexpected
100
In side in the debate arguing for the resolution
What is the Affirmative
200
"Every kiss begins with Kay"
What is pathos
200
Don't listen to him, the man is part of the Illuminati.
What is Name Calling
200
Example. More and more marketers are using social media to sell their products. So should you.
What is Majority
200
Author of The Tipping Point who proposes the idea of connectors, mavens, and salespeople as spreaders of ideas
Who is Malcolm Gladwell
200
Type of reasoning which begins with a hypothesis and ends with a conclusion
What is Deductive
300
One bottle of Tide washes 32 loads of laundry
What is Logos
300
Eating meat doesn't just kill animals, it kills you!
What is Appeal to Force
300
Example: It's important to give back to your community.
What is Reciprocity
300
The stickiness principle that involves relating a personal experience or anecdote
What is story
300
A syllogism written using P's and Q's
What is symbolic logic
400
The average American throws away about 1600 pounds of trash a year
What is Logos
400
I know three teenagers who have had car wrecks therefore all teenagers must be bad drivers.
What is Hasty Generalization
400
The principle that relates to the Ethos rhetorical appeal
What is Authority
400
Name Seth Godin uses for a group of people connected to one another, to a leader, and to an idea.
What is a Tribe
400
Proposition or assumed truth upon which an argument is based
What is a premise
500
Like a good neighbor, State Farm is there
What is pathos
500
You have to decide between buying the Honda and the Toyota today.
What is False Dilemma
500
Example: If it ain't broke don't fix it.
What is Consistency
500
The group in Malcolm Gladwell's Law of the Few who are information specialists
What are Mavens
500
A biconditional statement in formal logic is an "if...then" "if and only if" or an "or" statement
What is "if and only if"
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