WHAT'S THE RATE?
CLIENT TAGLINES
POTPOURI
MEDIA METRICS

HPJ EDITORIAL CALENDAR
100

10' X 10' Cattle U (non-corner) booth space

$1,200

100

"Harvest More of What You Grow"

Case IH

100

Scranton, PA is the town in which this TV show takes place

The Office

100

what is considered the average open rate for an e-newsletter?

15% (HPJ's continue to exceed 15%!!!!)
100

THE LAST ISSUE OF EACH MONTH FEATURES EDITORIAL SPECIFIC TO __________ _______

SOIL HEALTH
200
2022 Wheat U / Sorghum U SILVER level sponsorship Rate:

$5,000

200

"Help Your Herd Beat The Summer Heat"

Ragland

200

True or False:  Kansas City Royals Hall of Famer George Brett wore #15 on his jersey

False:  #5

200
what is HPJ's Print Reach each week? (within 500)

68,000+

200

WHICH MONTHS DO THE FOLLOWING SUPPLEMENTALS APPEAR:

KSU CORN/SEED GUIDE, TX CORN SEED GUIDE, KSU SOYBEAN GUIDE, KSU/TX SORGHUM SEED GUIDE?

NOVEMBER

DECEMBER


300

What is the Rate of an HPJ Front Cover Call out

$1,200

300

"Less Pain, More Work"

Pain doesn't care how busy you are, but we do

Kansas Regenerative Medicine Center

300

who was the 29th US president

Warren G. Harding

300

Click Through Rate, or "CTR" = total clicks divided by total _______________?

Impressions

FORMULA FOR REFERENCE:  CTR = TC / TI *100

300

THE 2022 ALL ABOARD FALL HARVEST CAMPAIGN KICKOFF ISSUE AND THE FALL 2022 CATTLE LOG WILL BE IN WHAT 2022 HPJ ISSUE?

SEPTEMBER 19TH

(DEADLINE = 9/9/22!!!!)

400

HPJ 1x 1/8 page display ad

$1,010 (would accept $1,000)

400

"Bigger, Faster, Better"

Brent (Unverferth)

400

name the 3 Forward positions for ice hockey

Left Wing, Right Wing, Center

400

For HPJ+ how many interexchanges are included on our ad network?

300+

400

In November, the "Farm Estate and Transition Planning" issue shares an issue date with this supplemental?

Fall Land Journal

500

6 week

Classified Display ad

Size:  2'' x 3'' 

$360

500

"We build to meet the needs of our Customers, providing quality products and services since 1961"

Hitchcock Incorporated

500

in what year did the first Iphone hit the market?

2007 (6/29/07)

500

a client has a $5,000 budget/ad spend for digital advertising.  you, the rep are charging $20 CPM.  how many impressions are you offering?

250,000

formula:  Impressions = ad spend/cpm x 1,000

5,000/20 = 250 x 1,000 = 250,000

500

what is the issue date for the 2023 Soil Health U preview edition?

12/26/22 (last issue of 2022)

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