Marketing
The P of the marketing mix that focuses on getting the message out about a product, service, or idea.
What is Promotion?
Skyler travelled from Atlanta to Hawaii, crossing several time zones through her flight. She was exhausted the next couple of days because her internal clock didn't match the time zone. What was Skyler experiencing?
jetlag
Tommy has basketball practice every day at 5pm. Caitlyn, on the other hand, decided to join a pickup basketball game when she visited the park. Which of these two is playing?
Caitlyn
Spongebob's favorite tool
spatula
"My mama always said, 'Life is like a box of chocolates; you never know what you're gonna get'"
Forrest Gump
The P of the marketing mix that focuses on providing customer service and having helpful, knowledgeable employees
What is People?
Caroline runs a restaurant in a tourist town. The slowest time of the year is typically January through March, so Caroline plans to cut her staff and offer specials to draw in extra customers during that time. What is Caroline planning for?
Seasonality
Callaway Gardens requires people to sign a waiver before participating in the ropes course. This releases them from __________ in case a guest is injured.
What is liability?
The capital of Pennsylvania
What is Harrisburg?
"Ka-chow!"
Lightning McQueen
John has a sporting goods store in Alaska. Half of the store is filled with winter gear and ski equipment. Which type of segmentation is this?
Geographic
Kyle decides to take a trip to the Okefenokee Swamp this spring to learn about the wildlife and to help clean up the walking trails. What kind of tourism is this?
ecotourism
therapeutic
the name given to the group of popular girls in Mean Girls
the Plastics
"Just keep swimming"
Dori
Sammy runs an art supply store. She makes sure to keep plenty of paints and paint brushes in stock because she has a number of customers who are avid painters. What kind of segmentation is this?
Psychographic
Sally takes a trip to Costa Rica. She makes sure that she stays on marked trails and doesn't pick any of the plants, that she eats at locally run restaurants, and that she purchases souvenirs at the town fair from local artists. What is this an example of?
responsible tourism
Atlanta is typically a few degrees warmer than the surrounding areas. What is this phenomenon called?
urban heat island
Stephanie Germanotta's stage name
"Something just takes over me. It when it does, bad things happen."
Elphaba
Marlene runs a small clothing boutique. She has found that customers purchase more items when they are relaxed and comfortable, so she plays soft music and offers refreshments to those who come into her store. What kind of segmentation is this?
Behavioral
You own some land and have discovered a cave system with incredibly beautiful underground caverns. Your friends suggest you sell tickets for the public, but you are concerned that may destroy the caves. You are deciding if this would be __________ tourism.
What is sustainable?
Callaway Gardens booked a business conference that runs from Tuesday to Friday. The sales department decides to offer the conference attendees discounts on golf fees and room nights for Saturday and Sunday. What type of business is Callaway trying to reach?
bizcation / bleisure
The city that hosts the only NBA team that is not in the US
What is Toronto?
"When you look at the dark side, careful you must be. For the dark side looks back."
Yoda