Patient Loyalty and Advocacy
Digital word-of-mouth advertising is?
What is: Reviews
Having a plan(s) can help limit what in your life?
What is: Stress
What percentage of consumers consider TRUST to be the deciding factor in their buying decisions?
What is: 80%
If you have creative elements with a legacy logo, what do you need to do?
What is: Update them!
NPP means?
What is: New Patient Prospect
What is: ASAP or within 24 hours
This is a crucial part of your marketing and should be created every year.
What is: A plan
When visiting multiple businesses, it's important to keep a what?
What is: An activity log with notes
When out in the community representing HS, what should you be wearing?
What is: Clean HS swag
What does GBP stand for?
What is: Google Business Profile
One of the best and most trusted avenues of advertising is?
What is: Word-of-mouth
What is the first calculation step to find your marketing ROI?
What is: Finding NPP conversion
NPP X Conversion Rate = NP
When developing a new B2B relationship, what should be considered before meeting with the business?
What is: The benefit
Repeating the cycle of Referrals and Reviews will ultimately generate what?
What is: Brand Awareness
What does LCM stand for?
What is: Local Clinic Marketing
What is: Argue or be combative
To calculate Marketing ROI, what HSWorx report must be accurate?
What is: Marketing Referral Analysis
Identifying events in your community can get tricky. What are 2 easy ways to find events ?
What is: Chamber of Commerce Website, Facebook Groups, Nextdoor, and Google search.
Where should I not wear HS-branded clothes?
What is: The Bar
What does KPI stand for?
What is: Key Performance Indicators
What Patient loyalty item can go a long way and isn't exspensive?
What is: Cards (Holiday, Birthday, Sympathy etc.)
What does S.M.A.R.T. stand for?
What is: Specific, Measurable, Achievable, Relevant and Time-Bound
To calculate income from a community outreach event, you take NPP X Conversion Rate = NP. you then take NP X (WHAT?) to get Estimated Revenue?
What is: Case Average
An effective Marketing Mix covers these four parts of the new patient journey?
What is: Awareness, Drive Leads, Convert Leads, Nurture Leads
What does ROI stand for?
What is: Return on Investment