OP - Influences/Role
People, Planet, Profit
What is the Triple Bottom Line?
These are turned into outputs
What is an input?
Most advanced or innovative at the time
What is Leading Edge Technology?
Profit Maximisation
What is the strategic role of marketing? or What is the maximum difference between revenue and expenses?
Research that has already been conducted
What is Secondary Research?
Name, Term, Symbol or logo that identifies a specific product.
What is a brand?
Removal of barriers of trade between nations
Globalisation
When the value of a good changes as each input is added in the production process
What is Value Adding?
Inventory method preferred for perishable goods
Document that lists activities to achieve marketing outcomes
What is a marketing plan?
Price, Product, Promotion, Place
What is the marketing mix (strategies)?
Free news story about product/business
What is Publicity?
Cost Leadership and Differentiation
What is the strategic role of operations?
Information, Customers, Raw Materials (exact answer)
What is a transformed resource?
Someone who initiates or facilitates the change process
What is a Change Agent?
This law protects consumers from dodgy practices and anti competitive conduct
What is the competition and consumer act?
SWOT Analysis and Product Life Cycle
What makes up a situational analysis?
Packaging, Brand, Labelling,
What is Product?
Design, Construction of Innovative devices, methods and machinery
What is Technology?
Goods and Services, Customer Service and Warranties
What is an output?
Includes Sourcing, Global Sourcing, E-Commerce and Logistics
What is SCM?
Seller mass produces and mass promotes one products to all buyers
What is the mass market?
The main group of customers that you aiming your product at. (exact answer required)
What is primary target market?
Distribution Channels, Channel Choice
What is place?
Determining the break-even point and then applying strategies to create cost advantages over competitors
What is cost-based competition?
Customer Contact or Feedback (Influence)
What is Visibility?
Involves the use of a system such as ISO 9000
What is Quality Assurance?
They say its a survey but its not, they are trying to sell you something
What is Sugging?
Increasing market share, Expanding the product mix, Maximising customer service
What are marketing objectives?
Signage, Business Cards, Website, Logo, Packaging, Materials
What is Physical Evidence?
Operations is linked to HR, Finance and Marketing
What is interdependence of operations?
Suitable for things such as construction sites which involve heavy/large inputs.
What is fixed position layout?
Japanese for improvement
What is 'Kaizen'?
Setting of different prices for a product in seperate markets
What is Price Discrimination?
Developing a financial forecast, Comparing actual results, revising the marketing strategy
What is implementing, monitoring and controlling?
Purchase occasion, Benefits sought, Loyalty, Usage Rate, Price Sensitivity
What is Behavioural segmentation?
Professionalism and Reliability of the service provider and Level of Customisation
(Exact answer needed)
What is the Quality expectations of services?
Software that controls the manufacturing process
What is CAM?
Communication and Language, Loss of Control of standards, Organisation Change and redesign
What are the disadvantages of Outsourcing?
Perception, Motives, Attitudes, Personality
What are Psychological influences affecting consumer choice?
Survey method, Observation Method, Experiment Methods
What are ways to collect primary data?
Webpages, SMS, Blogs, Podcasts
What are E-Marketing technologies?