A
Name the three partners Turner has upfront agreements with
Google, Roku, and Amazon
What is the formula for CPV?
Cost/Video Views
Name the type of tag we traffic for YouTube TrueView
1x1 Tracking
What is a CTURL?
Click through URL... leads user to a website of the advertiser's choice
What is the difference between a cord-cutter and a cord-haver?
cord-cutter does not have cable and cord-haver does
What B2B campaign do we run on the Turner account?
Ad Sales
What is the formula for CPM?
Cost/Impressions*1000 OR Cost*1000/Impressions;
A 3p video tag is also known as a
Vast tag
What is a deep link?
a link that sends a user directly to the app or to a specific page within an app, instead of just a website.
Name the four most common cost methods for inventory we tend to book for Turner
CPM, CPV, CPC, Flat Fee
Name four partners that Turner has booked newsletter inventory from
Adweek, Cynopsis, Adage, MediaPost
What is the formulas for CTR?
clicks/impressions
Name three standard display size
300x250, 728x90, 300x600, 970x90, 320x50, 970x250
What is zero-party data?
data that a publisher collects, which a customer intentionally and proactively shares with them. Ex: via survey
What does 3p served creative mean?
assets are served via a tag
What yearly presentation series allows a chance for companies to show off their upcoming digital content in front of advertisers?
Newfront or Upfronts
What is a form of targeting for advertisements appearing on websites or other media based on a website's content?
Contextual targeting
When the client has an HTML5 asset, what kind of tag must we use?
3rd party tag
What is targeting that uses people's activities to determine which advertisements and messages will resonate most with them?
Behavioral targeting
Name five OEM partners we can advertise on
Roku, Amazon, Samsung, LG, PlayStation, XBOX, Vizio
Name 3 Networks owned by Discovery that are now shared with Warner Bros. due to the merger/acquisition (i.e. NOT HBO, TBS, TNT, truTV, CNN, Cartoon Network or Adult Swim)
TLC, Discovery, OWN, Animal Planet, HGTV, Motortrend, TRVL Channel, Food Network, SCI
What metric tends to decrease as video length increases?
VCR
What is a bounce rate?
1.) In web analytics, the percentage of visitors who leave after viewing a single page.
2.) In email marketing, the percentage of emails in a campaign that are undeliverable.
What imposes certain requirements on operators of websites or online services directed to children under 13 years of age?
COPPA (Children's Online Privacy Protection Act)
What tool is typically used by publishers for mobile advertising to serve ads in an app on an Apple or Android device?
SDK (Software Development Kit)