SOCi
How often should you be checking the SOCi Platform?
What is: Daily!
In what platform will you find Lead Source Data?
What is: HSWorx
Identifying events in your community can get tricky. What are 2 easy ways to find events?
What is: Chamber of Commerce Website, Facebook Groups, Nextdoor, and Google search.
What are the two main talking points that should be included in your Elevator Speech?
What is: Why you got into Chiro and who/what is HealthSource
What does NPP stand for?
What is: New Patient Prospect
Not responding to social engagements equals what?
What is: NPP left on the table
What are the three main lead sources?
What is: Internet, Referrals and Community Outreach
When hosting an event, how much planning time is recommended?
What is: 4-6 weeks
When visiting multiple businesses, it's important to keep a what?
What is: An activity log with notes
What does GBP stand for?
What is: Google Business Profile
What are two "don't do's" when posting to social media?
What is:
•Post about politics, religion or personal opinions.
•Use inconsistent branding (logos, colors, etc.)
•Post low-resolution images/videos
•Post irrelevant content that isn't related to your business or the HS brand.
When calculating Marketing ROI, what is the first calculation step you need to do?
What is: Calculate how many New Patient Prospects converted to New Patients.
What percentage of consumers consider TRUST to be the deciding factor in their buying decisions?
What is: 80%
What is the group called where businesses come together to meet each other?
What is: BNI
What does ROI stand for?
What is: Return on Investment
What are the top three focus areas in SOCi
What is: Social Posting, Reviews and Conversations
What report in HSworx will tell you your lead sources?
What is: Marketing Referral Analysis
What should you do before, during, and after a community outreach event?
What is: Promote on social media
When developing a new B2B relationship, what should be considered before meeting with the business?
What is: The benefit
What does B2C stand for?
What is: Business To Consumer
What is the single most important "Don't" when responding to online reviews?
What is: Argue or be combative
When calculating Marketing ROI or Growth percentage, what two variables do you need to know for your clinic?
What is: Case Average & Close Rate
When attending or hosting an event, it's important to collect what?
What is: Potential Patient Information
What are three B2B partnership prospects to explore?
What is:
• Fitness centers & Gyms
• Medical doctor’s offices
• PI Attorney office
• GNC or supplement locations
• Schools and colleges
• Distro centers
• Nail salons
• Hair salons
• Hospitals
• Factories
What does BNI stand for?
What is: Business Network International