The study of how and why people behave in the workplace
What is organizational behavior
100
This centers on building a sustainable value driven system for customers, stakeholders and society
What are marketing activities
100
To state the purpose and intentions
What is framing
100
Health care organizations and managers have a relentless focus on creating long term customer relationships to achieve superior performance
What is market oriented
100
What is noticed, to what attention is paid
What is perception
200
Fundamental premises believed tru
What are assumptions
200
Links a for profit company and its offerings to a societal issue
What is cause related marketing
200
This involves noticing, selecting, and organizing information in order to respond
What is process of perceiving
200
This refers to the application of commercial marketing principles and techniques to influence behaviorial change
What is social marketing
200
A cognitive bias in which the observer makes incorrect assumptions
What is fundamental attribution error
300
Mental processing that simplifies handling information and that can compromise decision quality
What are cognitive biases
300
To concentrate on a certain population
What is targeting
300
McGreor's Theory states to not look so much at employee _______________ but at the managers assumption and beliefs of the employees
What is motivation
300
Refers to the process of dividing the total market into groups or segments that have relatively similiar needs for products and services
What is segmentation
300
Dictate ones expected "scripts" for how certain events should unfold
What is event schema
400
Imputing the likely cause of another's behavior
What are attributions
400
This refers to the totality of consumers decisions with respect to teh acquisition, consumption and disposition of goods and services
What is consumer behavior
400
Compensate with judgement shortcuts - can create biases
What is heuristic
400
A written document that serves as to guide marketing initiatives accross an organization
What is a marketing plan
400
Focusing our attention on certain elements and organizing our understanding of the social world
What is interpretative schema
500
To recognize patterns of connection
What is systems thinking
500
Name the four P's in the marketing mix
What Price, produc, place, and promotion
500
To characterize a persons traits or actions
What is person schema
500
The art and science of delecting target markets, creating, communicating and delivering value to selected customers in a manner that is both sustainable and differentiated from the competition
What is marketing management
500
Name the three levels at which organizational behvior occurs at