Automation
Portal email send limit in Professional
What is 10x the number of marketing contacts?
How would you send a dashboard to someone not in the portal?
Via scheduled email sends
Name 3 tools a SaaS company could use to nurture a free user
Workflows/marketing email, ads, social media integration, blogging, landing pages
Why do customers choose HubSpot over Mailchimp?
Example answers: lead generation, insight into website activity, CRM functionality, full customer lifecycle visibility
What social channels can you connect to HubSpot in MHP?
Facebook, instagram, twitter, Linkedin
What tool is used to set up a newsletter?
RSS feed
Number of custom reports available in marketing pro
What is 100?
Nonprofit specific pricing?
40% discount in perpetuity
Why would a customer choose HubSpot over Marketing Cloud from SFDC?
Sample answers: Time to value, fast user adoption, unified code base (don't need to purchase Data Cloud to integrate with other tools), native integrations, codeless segmentation, lead generation, ABM, total cost of ownership
What feature would a marketer use to customize a landing page to different audiences?
Dynamic/smart content, personalization tokens
Name 5 possible triggers of a contact based workflow
Potential answers: form submission, page view, ad interaction, marketing email interaction, custom event, CTA click, property criteria match, list membership, record creation, etc.
Name 3 marketing data sources available in the custom report builder
Possible answers: ads interactions, blog posts, campaigns, CTAs, LPs, marketing email, marketing email activities, marketing email analytics, marketing events, media, web activities, website pages
A healthcare company comes to you wanting to market to audiences based on different health conditions. Are they able to do this in HubSpot for Marketers professional?
No - Enterprise is required for HIPPA/sensitive information.
Why do customers choose HubSpot over Active Campaign?
Social media management, SEO, omnichannel marketing, faster platform, granular permissions, more security features
How can someone report out of the box on the effectiveness of social media efforts combined with other marketing assets?
Campaigns tool
What feature would you recommend to someone who wants to deliver a morning email to clients, regardless of location?
Time zone sending
Can you do attribution reporting in professional?
Yes - first touch and last touch only.
A manufacturing company has come to you: what are their marketing common pain points?
Difficulty segmenting their audience, leads are falling through the cracks, disparate tools, industry-specific solutions, antiquated marketing strategy
Why do customers choose HubSpot over Pardot/Account Engagement?
Time to value, total cost of ownership, cost to access tech support, hiring SFDC admin, easier template/journey creation, better salesforce integration, better other integrations, etc.
What tools would a customer use to execute an ABM strategy?
Target account center, company scoring, lists, ads, workflows
How many pages can be tested at once with Adaptive Testing?
5
What is the only type of AI reporting you can do in MHP?
single-object
Would you recommend MHP to a real estate company that wants to advertise house listings?
No - they will be a better fit for enterprise. Real estate companies use Hub DB & programmable email to send out automated recommended listings to their contacts.
Why do customers choose HubSpot over Marketo?
Sample answers: Marketo has an outdated UI, no CRM, long implementation time, technical expertise needed for platform management, a lot of add-ons to accomplish what you can in HubSpot, total cost of ownership
What is the difference between a custom event in MHE and a marketing event in MHP?
Custom event - unique to your business, defined by the user with custom properties and information, extremely flexible
Marketing event - defined by HubSpot, represents a conference/webinar/actual event, limited properties