Developing a Social Media Strategy
Name two ways that having a social media strategy can help your business.
Help expand your other marketing efforts
Helps build brand awareness
One of the most powerful ways to connect with your audience
It helps attract buyers
This tool can centralize a conversation on social media so that you and your audience can find it
Hashtag
A small piece of content that goes away after 24 hours
Story
A plan for all of the posts that you will make over a period of time is called a
content calendar
What is a buyer persona? Give an example of a real brand's buyer persona.
A buyer persona is a fictional representation of who you are marketing towards (4 types of segmentation)
Consumers are more likely to buy from a brand, spend more, and visit the physical location of a store if they interact on social media with the brand in what way?
Follow the brand
40% of customers expect a response within _____ of posting a complaint on social media
one hour
Companies who use this form of content alongside images and text have 49% faster revenue growth
Video
What’s a reason why working with influencers and encouraging user-generated content is important?
People trust recommendations from individuals over brands; you can reach a wider audience; General Data Protection Regulations & changes in platform algorithms are limiting brand exposure
What does KPI stand for? Give 2 examples of social media KPIs.
KPI- Key performance Indicator
A quantifiable measure used to evaluate the success of an organization, employee, or project in meeting objectives or performance. Reach, engagement, ROI, Retention
What does a SMART goal stand for?
Specific, Measurable, Attainable/Achievable, Relevant, Time-bound
Inbound marketing puts a focus on creating value for which company stakeholder group?
Customers
Name two reasons why people use social media.
To be: entertained, informed, connected
___% of content should promote the brand; ___% of content should be dedicated to delighting/engaging audiences
20/80
What is a vanity metric?
A surface-level metric made up of numbers or statistics that seem great but don't correlate to business success (follower count, likes, etc)
Name two things that senior leaders care most about social media strategy.
ROI, Revenue, cost savings, competitive advantage, brand reputation, customer satisfaction
How you track, analyze, and respond to conversations across the internet
Social media listening
Developing marketing on the fly for local, national, or global events happening online or offline
Real-time marketing
__% of people generate 90% of the impact online.
3%
Donate, share, comment, subscribe- asking customers to do something is called a
call to action
The most significant challenge to creating a social media strategy & gaining the budget to do so is....
Getting top leaders/executives to buy-in and see the value to approve the social media plan
Actively looking for mentions and conversations that pertain to your brand, products, hashtags, employees, competitors, and customers
Social media monitoring
Blogs, tweets, videos, images, and reviews developed by a fan of your company or your products and shared on a social channel
User generated content (UGC)
Name the difference between a celebrity influencer, content creator, and micro-influencer
Celebrity influencer: people that you know from the entertainment world of sports, film, television, music, and more
Content creator: develop highly consumable content, or work behind the scenes to create content for brands
Micro-influencer: everyday people with a large and passionate audience
When an influencer agrees to post content in exchange for a percent of each sale using their link or promo code, the payment they receive is called
Commission