Marketing
The primary purpose of marketing is to:
a) create awareness
b)Generate revenue
c)Create customer, company, and collaborator value
d) Maintain and increase market share
c)Create customer, company, and collaborator value
What is the price of a stock ith a PE (Price to Earnings) ratio of 15, 3 billion in Net income, 4.5 billion EBITDA and 250 million outstanding shares.
180
What type of Account is Discount on Bonds Payable?
Contra Liability
Which of the following is NOT a good guideline for segmentation?
a) Customers within a segment should respond similarly to an offering
b) Customers in different segments should respond differently to an offering
c)All customers should belong to one and only one segment
d) Companies should offer products designed to target multiple segments
d) Companies should offer products designed to target multiple segments
What are 3 ways to value a company?
Multiples, Transactions (comps), DCF
Cash would be decreased in the Operating Section
Which of the following is NOT a purpose of price promotions?
a)to keep current customers
b)to steal market share from competitiors
c)to signal high quality
d)to attract customers who are new to the product category
c)to signal high quality
What are 3 ways to influence the valuation of an LBO?
Increase EBITDA, DEBT Payoff, Change in Multiple
The IFRS doesn't recognize what type of Inventory Evaluation method?
LIFO
According to Sam Walton(founder of Walmart), it is important to understand consumer behavior because
Customers can fire everyone in the company by spending their money elsewhere
Compound Annual Growth Rate- Formula on Board
What is the third part of ERM?
Event Identification
According to US News and World Report, which is the top-ranked MBA program in Marketing (and has been for decades)?
Northwestern University (Kellogg)
How does an additional $10 of depreciation carry through the 3 financial statements?
Income Statement: Pretax income decreases by $10, Assuming a 20% tax rate, tax expenses decreased by $2 and Net income decreases by $8.
Statement of Cashflows: Net Income is decreased by $8, depreciation is increased by $10. Change in cash increases by $2.
Balance Sheet: Net PPE decreased by $10, Cash increases by $2, Net income flows into retained earnings and decreases it by $8
Under the general depreciation system, an automobile placed in service during 2018 will be recovered over a period of
5 years