Oh you fauncy!
Why does elevated language matter?
It impacts the customers' perception of the brand and desire to purchase.
What luxury material is the Umba made from?
PIMA cotton
Name two features of the Wilu Parka that allows it to be used in different ways
Packable, grab strap to secure on luggage, backpack straps
The HWD Category Consists of TEI 4 & 5 parkas, puffers, and bombers.
Cappin'. TEI 3 - 5.
What kind of collar is featured on the Elie Coat?
Shawl Collar
What material is the Everett Hooded Puffer made from?
Recycled EnduraLux
Name two features of the Umba Coat that allow it to be worn differently
Removeable sleeves, removeable backpack straps
All HWD parkas are handmade in Canada
Cappin', Everett Hooded Puffer made in Portugal
What is the elevated term used when describing how a fabric feels?
Hand. Eg: "The Alluraluxe fabric features an incredibly soft hand."
What material are the new women's wool parkas made from?
AlluraLux Wool
Name 3 ways the Elie Blanket Coat can be styled differently
Removeable self tie belt, Interior self tie strings to cinch waist, pouch can be removed & worn as a cross body, hood up or down to expose shawl collar
All of our HWD fabrics are made from fully or partially recycled materials.
Cap. Pima Cotton does not have a recycled element.
What is the elevated term when describing how a piece of fabric hangs under its own weight?
Drape
Name at least one luxurious feature of Lumina and which new item is made with it
Buttery soft hand feel, subtle sheen. Elie Blanket Coat
Name all four Women's HWD pieces that will be offered in AlluraLuxe wool
Shellburne, Chelsea, Bala, Everleigh
Higher fill power means higher warmth.
Cappin'. Fill power refers only to the size / loft of the down and not how warm the jacket is.