The internal and external situation
Which internal model are utilized to figure out where a company gains a competitive advantage?
What is the Value chain?
What is direct distribution on the B2B market?
What is the manufacturer sells directly to the end-user?
For international distribution:What are the five different market entry strategies?
What are:
The primary segmentation model is called? And what does it stand for?
What is the STP model (segmentation, target market selection and positioning)
What does PR stand for?
What is Public Relations?
This model helps identify the external environmental with factors such as Political, Economic, Social, and Technological.
What are the different stages in the PLC curve?
What are Introduction, growth, maturity, recession?
For international promotion: The moddle that accounts for “communicating on international markets” is called?
What is the extended communication model
After we have divided a market into segments, we use what model to evaluate the attractiveness of each segment? what does each letter stand for?
What is SACC (Size, accessibility, costs, competition)?
From chapter 25, Marketing plan: Name at least 3/5 models that can be used to find the SW of a company (this is for the internal situation)
What are:
What is part of the costumer perspective in the BMC?
What are Costumer relations, Channels, and Costumer segments?
This pricing strategy sets a high initial price to target consumers willing to pay more, what’s it called?
price skimming
What is Schein’s three levels of culture called?
What is Artefacts, Values and norms, and Basic assumptions?
Name any one segment form the Gallup Compass
What is:
What are the two type of data sources that can be used to collect information?
What are Secondary data sources and Primary data sources?
This breakdowns of the company's opportunities and threats based on their likelihood, and how serious or attractive the consequences are.
What are the opportunities and threats matrices?
What are the additional 3p's which is part of the 7p's
What are:
For international distribution: What are the most important criteria for choosing a market entry strategy?
What are:
What are the different target market strategies?
What are:
Which date do we have our written marketing exam?
What is the 19th of May?
what are the factors that determine whether a company is successful/achieves its objectives called?.
What is critical success factors (CSFs)?
What are the 2 things a company can do when marketing under non-own brand?
What are private labels and licence brand?
For product in an international perspective: Some companies choose to market different product categories or product variants each under their own respective brands. This strategy is called?
What is Multi-brand strategy?
The purpose of this model is to understand how personal beliefs shape our purchasing behaviour. It includes psychographic variables such as lifestyle, attitudes and values. What is the name of this model?
What is VALS (values and lifestyle)?
From chapter 4, competitive conditions: A market is characterised by four factors, what are they?
What are: