I2A Basics
Priority Insights
Activity Crediting & Logging
Potpourri
100

This is what I2A stands for

What is Insights to Action?

100

This is how often does I2A reprioritize targets?

What is daily?

100

The task status used for an email that is being sent out to a customer with a selling call to action

What is Task Completed - Email?

100

She's our Staples CEO now, but one of her first jobs was as a Pharmacy Tech at Shoppers Drug Mart in Canada.

Who is Rachel Huckle?

200

This is how many unactioned targets I2A prioritizes each week

What is 100?

200

The Priority Action Attrition indicates this about a site/user

The site or user is showing signs of decline.

200

Where the activity lives for I2A crediting

What is on the deployed contact/site record in SFDC?

200

We want more Chris! These three actors are known as the "Marvel Chrises", starring in the Marvel universe.

Chris Hemsworth, Chris Evans, Chris Pratt

300

This is how long do accounts stay in I2A after deployment?

What is 90 days?

300

The Priority Action “Underpenetrated” means this in I2A

What is the site/user has a large gap to average spend compared to others within the same master.

300

How often activities are refreshed in I2A

What is 30 minutes?

300

Don't be afraid, this album made Taylor Swift the youngest solo artist to win the Grammy for Album of the Year.

What is Fearless?

400

Use this browser, it's recommended for the best I2A experience

What is Chrome?

400

A future enhancement to I2A, coming in Q1, will show sites created in SFDC in the last 15-90 days with under $50 in spend

What is New Sites?

400

If a contact is no longer with the account, you should do this

Update the contact in SFDC by marking Active as “No.”

400

Let's defy gravity - This person gave Elphaba her Black Hat in Wicked the prequel novel, musical, and film 

Who is Galinda/Glinda?

500

The maximum number of new targets per account per week

What is 20?

500

How the Opportunity Value is calculated for deployed targets

What is based on other sites and users within the master, YoY spend, and category potential?

500

This color indicates an attempted target in I2A

What is Grey?

500

This was the item that Thomas Stemberg needed on a holiday weekend in 1985 when the idea for Staples Inc. came to him

What is a printer ribbon?

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