The company that has the highest sales revenue of the whole market.
An annual financial statement that contains information on the value of an organisation’s assets, liabilities, and the capital invested by the owners.
The act of distinguishing a business or its products from rivals in the industry.
Refers to the cash or liquid assets available for the daily running of a business. It shows the funds that are available for a business to pay its immediate costs and expenditure eg raw materials, wages and paying suppliers.
Activities designed to discover the opinions, beliefs, preferences of potential and existing customers.
What is market research?
The concept of inter-generational equity, ie production enables consumption of goods and services today without compromising consumption for future generations.
What are protectionist measures that governments can use to safeguard domestic businesses from foreign competitors?
Non-physical fixed assets that have the ability to earn revenue for a business, eg, brand names, goodwill, trademarks, copyright and patents.
What are intangible assets?
This refers to organisations being able to take advantage of another channel of distribution as well as another source of revenue, greater flexibility for organisations to be able to respond more quickly to competitors, reduced packaging, fewer overheads, reduced overheads and increased choice and convenience for customers.
What are the benefits of e-commerce?
A business could be making a loss but has plenty of cash, or it could be profitable but lack working capital.