Sound Devices
A series of words that begin with the same letter or sound
What is alliteration?
A speaker using loaded language that conveys how they, or their audience should, feel about the subject.
What is emotive language?
An image or symbol that represents a specific brand or product.
What is a logo?
Using personal pronouns such as 'you', 'we' and 'us'
What is inclusive language? Or what is direct address?
When words or phrases are used multiple times throughout a text
What is repetition?
Words that imitate the sound they represent.
What is onomatopoeia?
A final plea at the conclusion of a speech, made directly to the audience.
What is a call to action?
Arranging elements in a visual text that creates a sense of equilibrium and visual stability.
What is symmetry? Or what is balance?
A question asked for effect as opposed to requiring an answer.
What is a rhetorical question?
Placin two contrasting elements side by side to enhance the differences.
What is juxtaposition?
A series of words that have a similar vowel sound but do not rhyme.
What is assonance?
The repetition of a word or phrase at the beginning of successive sentences/sequences of a speech.
What is anaphora?
The inclusion and placement of elements that appear within a narrative visual text (e.g. a photograph, art work, film screenshot etc).
What is mis en scene?
Citing evidence from an expert or relevant person as to the viability of a product or idea.
What is testimonial? Or what is expert endorsement?
Sentences that give a command.
What is imperative sentences?
The grouping together of three words or concepts.
What is the rule of three? Or what is a triad?
When the speaker indirectly refers to another subject (e.g. a historical event, or a piece of literature) to add depth or context to their idea.
What is allusion?
A series of images that represent movement or progression of a story, can include written elements also.
What is a comic strip?
To present an imagining of what could happen in the future, depending on the actions taken in regards to the subject matter.
What is a hypothetical?
Incomplete sentences used to create a conversational tone.
What is a sentence fragment?
A line of ten syllables, alternating between stressed and unstressed syllables.
What is iambic pentameter?
When a statement appears to be contradictory, but in fact reveals a deeper truth or point of view.
What is paradox?
In photography, when the subject of the image is in sharp focus but the background is blurred.
What is depth of field?
Words or phrases that create ambiguity and allow for multiple interpretations, to avoid making concrete claims.
What are weasel words?
A reversal in the order of words or phrases in two parallel clauses to create an artistic or rhetorical effect. e.g. Ask not what your country can do for you, but ask what you can do for your country.
Chiasmus