Product Types
Laundry detergent and candy are examples of ________ products.
convenience products
Costs that remain the same regardless of production levels are known as ________.
fixed costs
Issuing 50% off coupons for the first 100 buyers is an example of ________.
sales promotion
Services that cannot be stored for later sale or use demonstrate ________
perishability
Marketing messages delivered to on-the-go consumers via mobile devices are examples of ________.
Mobile Marketing
Adding cinnamon, pumpkin, and vanilla flavours to soy milk is an example of ________.
line extension
Products distributed exclusively in one or a few outlets per market area are known as ________.
specialty products
pple's strategy of charging high prices for new products and reducing them over time is called ________.
market-skimming pricing
A company's sales team making personal presentations to consumers is an example of ________.
personal selling
The characteristic of services where quality depends on how, when, and where they are provided is called ________
variability
Sending highly targeted emails to customers who recently donated is an example of ________.
Direct Mail Marketing
Using an existing brand name for a new product category is called ________
brand extension
Industrial products are classified as ________ products.
products used in production or business operations
Selling products below cost to eliminate competitors is an example of ________.
predatory pricing
A firm using press releases to maintain a positive corporate image is employing ________.
public relations
The simultaneous production and consumption of services is known as ________.
inseparability
Technologies that allow consumers to shop directly from TV ads are referred to as ________.
Direct Response TV Advertising
A firm using Seattle’s Best Coffee and Starbucks locations to target different customer segments is practicing ________.
multibranding
Products that are purchased less frequently and require careful comparison on suitability, quality, and price are called ________.
shopping products
Adjusting prices frequently based on customer behaviour or market conditions is called ________.
dynamic pricing
Marketing messages delivered via platforms such as Facebook and Instagram are part of ________.
social media marketing
The inability of customers to evaluate services before purchase highlights the characteristic of ________.
intangibility
Online platforms that allow customers to interact and provide feedback on product design are examples of ________.
interactive marketing
1. What does STDP mean in marketing?
2. A company’s approach of focusing marketing messages toward specific buyer segments is called ________.
1. Segmentation, Targeting, Differenatioan, Positioning
2. targeted marketing
Products consumers rarely think about, such as life insurance or funeral services, are called ________.
unsought products
A pricing strategy where a firm offers a base product at a low price and charges more for essential add-ons is known as ________.
captive-product pricing
Sending targeted promotional emails to individuals who previously interacted with the brand is an example of ________.
permission-based email marketing
A dentist’s ability to provide the same level of care during every visit reflects a focus on ________.
service consistency
The practice of tracking consumer behaviour online to deliver personalized ads is called ________.
behavioural targeting
Creating content so engaging that people share it willingly online refers to ________.
viral marketing