Advertising
A specific word or phrase that advertisers in paid search or contextual ads use for targeting
What is Keyword?
This company featured a Jenner in their controversial ad featuring imagery related to the Black Lives Matter movement.
What is Pepsi?
Term for what the brand is associated with in the mind of the consumers.
What is Brand Identity?
This entry-level role often involves managing a brand’s social media accounts, creating posts, and analyzing engagement.
What is a Social Media Coordinator?
This executive board member transferred from UCONN.
Who is Zoe?
Dividing a market into distinct groups of buyers.
What is segmentation?
This 2004 Super Bowl headliner had a major wardrobe malfunction, causing a massive PR scandal nationwide.
Who is Janet Jackson?
The continuous relationship between customers and brands.
What is customer loyalty?
This marketing role focuses on creating strategies and content to improve a website’s visibility on search engines.
What is an SEO Specialist?
This executive board member lived in California for 10 years.
Who is Rachel?
An advertiser pays based on how many times users visit a URL in an ad on a company’s website or social media page.
What is Pay-Per-Click?
This Airline had a major scandal after a video of their staff removing a passenger by force went viral.
What is United Airlines?
In the 6 Ps of retail marketing, this refers to the number of things you offer as well as the variety of those things.
What is Product?
Responsible for overseeing a company's promotional campaigns, this role often involves coordinating with creative teams and analyzing ROI.
What is a Marketing Manager?
This executive board member had 5 wisdom teeth.
Who is Megan?
This type of advertising method of buying ad space uses automation and AI. It allows marketers to target an audience, set a budget, place real-time bids, and purchase advertising from a publisher
What is Programmatic?
In 2010, this company killed millions of marine life in one of the biggest environmental disasters in world history.
What is BP Oil?
Understanding consumer's decisions and patterns about acquisition, consumption, and disposition of products.
What is consumer behavior?
This data-driven role uses tools like Tableau and customer segmentation to track performance and optimize campaigns.
What is a Marketing Analyst?
This Executive board member was homeschooled for 4 years as a child.
Who is Annie?
In media scheduling, advertising appears in short bursts with periods of little or no activity.
What is a Flighting Schedule?
Founder Chip Wilson created a PR disaster when he claimed that “some women’s bodies just don’t work for it” when this brand faced complaints that their yoga pants were see-through.
What is Lululemon?
This marketing method uses tools like marketing automation to make messages, branding, and customer experience consistent regardless of the channel and where customers are in the customer journey.
Omnichannel Marketing
This high-level role sets the overall marketing vision and strategy for a company, working closely with other executives to drive growth.
What is a Chief Marketing Officer (CMO)?
This executive board member's right hip bone cracks every time they walk.
Who is Nicole?