Why
What does Chief Financial have that your competition doesn't?
The HUMAN connection......YOU!
The # of debit card transactions required to qualify
12 per month
The cap on Kasasa Saver up to which customers earn 1.00%
$50k
What is the first step to handing objections?
Ask WHY
What does FRAN stand for
Free
Rewards
Ask to Qualify
No penalties
How is Chief Financial differentiating itself in the communities you serve?
By offering REWARDS Checking!
What is the penalty for not qualifying?
NONE!
Always free, try again next cycle.
The below & above cap APY on Kasasa Cash
5.00% up to $20k
0.61% above $20k
What are the 4 steps to meaningful interactions?
What should we always bundle with Kasasa Cash or Cash Back?
Kasasa Saver
How do YOU win by offering Reward Checking?
Achieve your goals and better serve your members
This qualifier saves the credit union about $2 per account, per month
e-Statements
This reward is a huge perk for members who don't live near your branches or travel often
ATM fee refunds
When building rapport, what is the process called where you determine the motivation behind the member's decision-making process?
Understanding Needs
Why is it important to handle your member's objections as they come up?
Get to the root cause of member's concerns so you understand and help.
How do your members win by offering Reward Checking?
1. More money in their pockets
2. Nationwide ATM fee refunds
3. No monthly fees or minimum balances
This qualifier encourages loyalty and drives sticky behavior
ACH Credit & Debit
What do members get if they don't qualify?
Cash: These members get 0.05% (base rate)
Cash Back: These members do not get anything, but can try again the next month
When advising your member, what is the step called where you ensure they understand and are in agreement with the recommended product?
Affirm & Validate
What are the 4 key steps to set your member up for success during digital engagement?
1. Enroll in online/mobile banking
2. Sign up for e-statements
3. Set up direct deposit/ACH credit
4. Issue debit card
Once your member walks out the door it's much harder!
How does Chief Financial win by offering Reward Checking?
Why do members auto qualify in their first cycle?
So they get a taste of the rewards and see that they are REAL
What are the qualifiers for Kasasa Saver?
There are NO separate qualifiers for Saver.
As long as they qualify in the base reward checking account they qualify in Saver.
What are the 4 steps to set your member up for success at the end of your account opening conversation?
Why is it important to lead with Rewards Checking?
(How does it help?)