A regularly recurring sequence of events or actions.
What is Rhythm
100
The feel, appearance, or consistency of a surface, substance, or fabric.
What is Texture
100
1. The quality of forming a pleasing and consistent whole. 2. Agreement or concord.
What is Harmony
200
A basic constituent part.
What is Element
200
The state of being noticeably different from something else when put or considered together.
What is Contrast
200
1. Concerned with beauty or the appreciation of beauty. 2. Of pleasing appearance.
What is Aesthetic
200
Symmetry in which both halves of a composition are not identical. Also referred to as informal balance.
What is Asymmetry
200
Special importance, value, or prominence given to something.
What is Emphasis
300
A condition in which different elements are equal or in the correct proportions. There are three types of visual balance: symmetry, asymmetry, and radial.
What is Balance
300
The property possessed by an object of producing different sensations on the eye as a result of the way it reflects or emits light.
What is Color
300
Symmetry about a central axis.
What is Radial Symmetry
300
The style and appearance of printed matter.
What is Typography
300
The lightness or darkness of a color in relation to a scale ranging from white to black.
What is Value
400
A thing that represents or stands for something else, especially a material object representing something abstract.
What is Symbol
400
1. The dimensions of height, depth, and width within which all things exist and move. 2. A free or unoccupied area or expanse.
What is Space
400
The two-dimensional contour that characterizes an object or area, in contrast to three-dimensional form.
What is Shape
400
The process of taking something apart and analyzing its workings in detail.
What is Reverse Engineering
400
The principle that maintains that the human eye sees objects in their entirety before perceiving their individual parts.
What is Gestalt
500
1. Having the three dimensions of length, width, and depth. Also referred to as a solid. 2. The organization, placement, or relationship of basic elements, as volumes or voids in a sculpture, so as to produce a coherent image.
What is Form
500
The process of deciding what information needs to go into the graphic design, as well as how to effectively use the design elements and principles to present the information.
What is Message Analysis
500
The method of formation, operation, or procedure exhibited in a given instance.
What is Principle
500
1. The relationship of one thing to another in size, amount, etc. 2. Size or weight relationships among structures or among elements in a single structure.
What is Proportion
500
The correspondence in size, shape, and relative position of parts on opposite sides of a median line or about a central axis. Also referred to as formal balance.